Funnels can be complicated … actually made complex, so complicated that the majority of people give up before they introduce their very first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Reviews Samcart
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single websites with the best structure to transform cold traffic into clients …
Pretty cool concept, right?Reviews Samcart
Well, it absolutely caught on due to the fact that Samcart has the ability to charge exceptionally high costs for this pledge:
Samcart gives you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the price.
In fact, using Cartflows and your favorite WordPress page contractor (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome. Reviews Samcart
A common method to do this is what’s known as the “AIDA” design:
In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your product and its ability to eliminate their pain or attain their wanted condition
Action: give them the chance to purchase
A lot of sales funnels extend these actions throughout several pages, processes, e-mails, and so on
The main claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will plainly perform each of these actions. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the production procedure. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full review).
More information on each principle listed below (along with a link to download the entire funnel!).
Get the entire funnel for free????
The totally free One Page Funnel has actually expired … But make sure you register, since I have big plans for funnel contractors in the works quickly!Reviews Samcart
This simple (but reliable) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each component.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and support in the rest of the page.
Never ever lie … seriously – there suffice crappy online marketers out there currently.
Specify with your headings – don’t just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong starting point is “How to achieve a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to develop trust and convey emotion through video than text.
Plus, cold visitors are more likely to watch an amusing (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.Reviews Samcart
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too great to be true. That’s where the next component can be found in.
3. Customer Testimonials in 2019 and beyond … Customers are hesitant. Social proof is the best mental weapon we have to convince individuals.
There is so much info out there that it is extremely hard to know which to trust.Reviews Samcart
Social proof provides us a simple escape … if thousands of people have actually already trusted you and they still look happy … then it’s probably a safe bet.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Strong Assurance
If they have actually made it this far, it implies they’re nearly prepared to purchase. Now you simply require that last tiny touch to make them purchase …
Which’s what a rock-solid product warranty is everything about.Reviews Samcart
Testimonials have actually shown that your item has actually worked for others … however your reader will naturally believe:
However what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with a product guarantee.
There are several effective formats for warranties:
30+ day cash back 110% refund warranty.
Your customer wants to be reassured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is easy, but so important.
You need in fact to request their money and take it!
Here’s where your checkout form is available in.
The primary goal of this action is making the process as simple as possible for your users.
Do not ask for 40 data points that you do not require.
Don’t wish to ship anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 step checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial gave you a summary of present best practices. I hope you enjoyed it. In addition, it is essential to dispel the idea that a particular tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!