Funnels can be complicated … really made complex, so complicated that many people quit prior to they release their first real project. What if you could streamline this and put a sales funnel on a single page? Responsive Web Design Software Shopping Cart
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single websites with the right structure to convert cold traffic into consumers …
Pretty cool idea, right?Responsive Web Design Software Shopping Cart
Well, it absolutely caught on because Samcart is able to charge exceptionally high prices for this promise:
Samcart provides you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the price.
In fact, using Cartflows and your preferred WordPress page contractor (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome. Responsive Web Design Software Shopping Cart
A typical method to do this is what’s called the “AIDA” design:
Responsive Web Design Software Shopping Cart
In this specific order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your product and its capability to remove their discomfort or achieve their preferred condition
Action: give them the opportunity to buy
The majority of sales funnels extend these steps across several pages, processes, emails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will clearly execute each of these steps. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation process. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the full evaluation).
More information on each idea listed below (in addition to a link to download the whole funnel!).
Get the whole funnel totally free????
The totally free One Page Funnel has actually expired … But make certain you sign up, due to the fact that I have huge plans for funnel builders in the works quickly!Responsive Web Design Software Shopping Cart
This simple (but efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a quick look at each component.
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and assistance in the remainder of the page.
Never ever lie … seriously – there suffice bad marketers out there already.
Specify with your headlines – do not just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to achieve a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to develop trust and convey emotion through video than text.
Plus, cold visitors are more likely to view an entertaining (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.Responsive Web Design Software Shopping Cart
You can use several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too good to be true. That’s where the next component is available in.
3. Client Testimonials in 2019 and beyond … Consumers are hesitant. Social proof is the very best psychological weapon we need to encourage individuals.
There is so much info out there that it is exceptionally challenging to know which to trust.Responsive Web Design Software Shopping Cart
Social proof gives us a simple escape … if countless people have actually currently trusted you and they still look happy … then it’s most likely a sure thing.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Bold Guarantee
If they have actually made it this far, it suggests they’re almost all set to buy. Now you just need that last tiny touch to make them buy …
Which’s what a rock-solid product guarantee is all about.Responsive Web Design Software Shopping Cart
Testimonials have actually revealed that your item has worked for others … however your reader will naturally believe:
However what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with an item guarantee.
There are a number of successful formats for warranties:
30+ day refund 110% money back guarantee.
Your customer wishes to be reassured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is basic, however so crucial.
You need actually to request their cash and take it!
Here’s where your checkout type can be found in.
The main goal of this step is making the process as simple as possible for your users.
Do not request for 40 data points that you do not need.
Don’t wish to deliver anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 step checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide gave you a summary of present best practices. I hope you enjoyed it. Additionally, it is necessary to eliminate the concept that a certain tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!