Funnels can be made complex … actually complicated, so complex that most people quit prior to they introduce their first genuine project. What if you could simplify this and put a sales funnel on a single page? Rainmaker Samcart
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Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single web page with the best structure to convert cold traffic into customers …
Pretty cool concept, right?Rainmaker Samcart
Well, it certainly caught on because Samcart is able to charge very high costs for this promise:
Samcart offers you 18+ design templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the cost.
In fact, utilizing Cartflows and your preferred WordPress page contractor (or even just Gutenberg).
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Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome. Rainmaker Samcart
A typical way to do this is what’s referred to as the “AIDA” design:
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In this specific order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the pledge of your product and its ability to remove their pain or achieve their preferred condition
Action: provide the opportunity to purchase
A lot of sales funnels extend these steps throughout several pages, processes, emails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly perform each of these actions. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production procedure. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the full evaluation).
More information on each principle listed below (as well as a link to download the entire funnel!).
Get the entire funnel free of charge????
The free One Page Funnel has expired … But make sure you register, since I have big prepare for funnel home builders in the works quickly!Rainmaker Samcart
This easy (but effective) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each part.
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and support in the remainder of the page.
Some suggestions:
1.Never lie … seriously – there suffice bad online marketers out there currently.
Be specific with your headings – don’t just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to accomplish a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to construct trust and convey feeling through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.Rainmaker Samcart
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too good to be real. That’s where the next part comes in.
3. Customer Reviews in 2019 and beyond … Clients are doubtful. Social evidence is the best mental weapon we need to persuade individuals.
There is a lot information out there that it is extremely challenging to know which to trust.Rainmaker Samcart
Social proof offers us a simple escape … if countless people have currently trusted you and they still look happy … then it’s most likely a winner.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Strong Guarantee
If they’ve made it this far, it suggests they’re nearly prepared to buy. Now you simply need that last small touch to make them buy …
And that’s what a rock-solid product assurance is everything about.Rainmaker Samcart
Testimonials have actually revealed that your product has worked for others … however your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with an item guarantee.
There are several effective formats for service warranties:
30+ day refund 110% money back guarantee.
Your client wants to be reassured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is basic, however so crucial.
You require in fact to request for their money and take it!
Here’s where your checkout kind is available in.
The primary objective of this step is making the procedure as easy as possible for your users.
Do not request 40 data points that you do not require.
Don’t wish to ship anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 action checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide gave you an overview of existing finest practices. I hope you enjoyed it. Furthermore, it’s important to dispel the concept that a particular tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!