Funnels can be made complex … really made complex, so complex that the majority of people give up prior to they release their first real campaign. What if you could simplify this and put a sales funnel on a single page? Quick Shopping Cart Software
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can develop a single web page with the right structure to transform cold traffic into clients …
Pretty cool concept, right?Quick Shopping Cart Software
Well, it definitely caught on because Samcart has the ability to charge incredibly high prices for this promise:
Samcart gives you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the rate.
In fact, utilizing Cartflows and your favorite WordPress page home builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome. Quick Shopping Cart Software
A common way to do this is what’s referred to as the “AIDA” model:
Quick Shopping Cart Software
In this particular order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your product and its ability to eliminate their discomfort or achieve their desired condition
Action: give them the opportunity to buy
Most sales funnels extend these actions throughout multiple pages, procedures, e-mails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly carry out each of these actions. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the complete evaluation).
More details on each principle below (in addition to a link to download the entire funnel!).
Get the entire funnel free of charge????
The totally free One Page Funnel has expired … But make certain you register, due to the fact that I have big plans for funnel contractors in the works quickly!Quick Shopping Cart Software
This easy (however effective) page structure consists of all the components of the One Page Funnel. Let’s take a quick look at each component.
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and support in the remainder of the page.
1.Never lie … seriously – there are enough lousy online marketers out there currently.
Be specific with your headlines – do not simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to achieve a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to construct trust and communicate emotion through video than text.
Plus, cold visitors are more likely to see an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.Quick Shopping Cart Software
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too good to be true. That’s where the next element comes in.
3. Customer Reviews in 2019 and beyond … Consumers are hesitant. Social proof is the best mental weapon we need to encourage people.
There is so much information out there that it is incredibly tough to know which to trust.Quick Shopping Cart Software
Social evidence gives us a simple way out … if countless individuals have actually currently trusted you and they still look happy … then it’s most likely a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Bold Guarantee
If they’ve made it this far, it suggests they’re almost ready to purchase. Now you just require that last tiny touch to make them purchase …
Which’s what a rock-solid product warranty is all about.Quick Shopping Cart Software
Testimonials have shown that your item has worked for others … however your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with a product warranty.
There are a number of effective formats for warranties:
30+ day money back 110% refund warranty.
Your customer wants to be reassured that you will still support them as soon as you have their cash.
5. A clear, easy call to action.
This part is easy, however so important.
You need in fact to ask for their money and take it!
Here’s where your checkout kind comes in.
The primary objective of this action is making the procedure as simple as possible for your users.
Do not request for 40 data points that you do not require.
Do not wish to ship anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 step checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide provided you a summary of current finest practices. I hope you enjoyed it. Additionally, it is very important to dispel the idea that a particular tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!