Funnels can be complicated … actually made complex, so complex that the majority of people give up prior to they introduce their very first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Quality Woocommerce Customizations For Sell Online Courses
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Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single websites with the best structure to transform cold traffic into customers …
Pretty cool concept, right?Quality Woocommerce Customizations For Sell Online Courses
Well, it definitely caught on because Samcart has the ability to charge very high rates for this promise:
Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the price.
In fact, utilizing Cartflows and your favorite WordPress page builder (or perhaps simply Gutenberg).
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Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome. Quality Woocommerce Customizations For Sell Online Courses
A common method to do this is what’s known as the “AIDA” model:
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In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your item and its ability to eliminate their pain or achieve their desired condition
Action: provide the chance to buy
The majority of sales funnels extend these steps across multiple pages, processes, e-mails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly carry out each of these steps. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation process. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete evaluation).
More details on each principle below (along with a link to download the entire funnel!).
Get the whole funnel for free????
The totally free One Page Funnel has actually ended … But ensure you sign up, because I have big plans for funnel contractors in the works quickly!Quality Woocommerce Customizations For Sell Online Courses
This easy (however effective) page structure includes all the components of the One Page Funnel. Let’s take a glance at each part.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and assistance in the rest of the page.
Never ever lie … seriously – there are enough lousy marketers out there currently.
Specify with your headings – don’t simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to accomplish a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to construct trust and convey emotion through video than text.
Plus, cold visitors are most likely to watch an entertaining (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.Quality Woocommerce Customizations For Sell Online Courses
You can use several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too excellent to be true. That’s where the next component can be found in.
3. Customer Reviews in 2019 and beyond … Consumers are skeptical. Social evidence is the very best mental weapon we have to convince individuals.
There is a lot info out there that it is exceptionally challenging to understand which to trust.Quality Woocommerce Customizations For Sell Online Courses
Social proof offers us an easy escape … if thousands of people have currently trusted you and they still look happy … then it’s probably a winner.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Bold Warranty
If they’ve made it this far, it means they’re practically all set to buy. Now you just need that last small touch to make them buy …
And that’s what a rock-solid item assurance is everything about.Quality Woocommerce Customizations For Sell Online Courses
Reviews have actually revealed that your product has actually worked for others … but your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with a product guarantee.
There are several effective formats for guarantees:
30+ day refund 110% money back assurance.
Your consumer wishes to be assured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is simple, however so essential.
You need really to request their cash and take it!
Here’s where your checkout form is available in.
The primary objective of this step is making the procedure as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Don’t want to deliver anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 action checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial offered you a summary of present best practices. I hope you enjoyed it. Additionally, it’s important to resolve the idea that a specific tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!