Funnels can be made complex … actually made complex, so complicated that the majority of people give up before they introduce their first genuine project. What if you could streamline this and put a sales funnel on a single page? Product Masterclass Samcart
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can develop a single websites with the right structure to transform cold traffic into customers …
Pretty cool idea, right?Product Masterclass Samcart
Well, it definitely caught on due to the fact that Samcart is able to charge exceptionally high costs for this pledge:
Samcart offers you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the cost.
In fact, using Cartflows and your favorite WordPress page contractor (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome. Product Masterclass Samcart
A typical method to do this is what’s called the “AIDA” model:
Product Masterclass Samcart
In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your item and its ability to eliminate their discomfort or achieve their preferred condition
Action: give them the chance to purchase
Many sales funnels extend these actions throughout multiple pages, processes, e-mails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly execute each of these steps. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development process. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete review).
More details on each principle listed below (in addition to a link to download the entire funnel!).
Get the entire funnel totally free????
The free One Page Funnel has actually expired … But make sure you register, because I have big plans for funnel home builders in the works soon!Product Masterclass Samcart
This easy (however effective) page structure includes all the elements of the One Page Funnel. Let’s take a peek at each element.
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and support in the remainder of the page.
Never ever lie … seriously – there suffice bad online marketers out there currently.
Be specific with your headings – do not simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to attain a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to develop trust and convey feeling through video than text.
Plus, cold visitors are more likely to see an entertaining (and academic) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.Product Masterclass Samcart
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too good to be true. That’s where the next part can be found in.
3. Customer Testimonials in 2019 and beyond … Customers are skeptical. Social evidence is the very best mental weapon we need to persuade individuals.
There is so much info out there that it is exceptionally challenging to understand which to trust.Product Masterclass Samcart
Social proof offers us a simple escape … if countless people have actually already trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Bold Guarantee
If they’ve made it this far, it indicates they’re nearly all set to purchase. Now you just require that last tiny touch to make them buy …
Which’s what a rock-solid product warranty is all about.Product Masterclass Samcart
Reviews have actually revealed that your item has worked for others … but your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with a product assurance.
There are a number of successful formats for service warranties:
30+ day money back 110% refund assurance.
Your consumer wants to be assured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is easy, but so important.
You require really to ask for their cash and take it!
Here’s where your checkout kind can be found in.
The main objective of this step is making the procedure as easy as possible for your users.
Do not request for 40 information points that you do not require.
Do not wish to ship anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 action checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial provided you an introduction of existing finest practices. I hope you enjoyed it. Moreover, it is necessary to resolve the idea that a specific tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!