Funnels can be made complex … really complicated, so complicated that the majority of people give up before they introduce their first genuine project. What if you could simplify this and put a sales funnel on a single page? Problems With Samcart
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single websites with the best structure to convert cold traffic into consumers …
Pretty cool idea, right?Problems With Samcart
Well, it certainly caught on since Samcart has the ability to charge incredibly high costs for this promise:
Samcart provides you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the rate.
In fact, utilizing Cartflows and your favorite WordPress page home builder (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome. Problems With Samcart
A common method to do this is what’s referred to as the “AIDA” design:
Problems With Samcart
In this specific order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your item and its capability to remove their discomfort or achieve their desired condition
Action: give them the chance to purchase
A lot of sales funnels extend these steps throughout multiple pages, processes, emails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly execute each of these steps. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete review).
More details on each principle listed below (in addition to a link to download the whole funnel!).
Get the entire funnel totally free????
The complimentary One Page Funnel has expired … However make certain you register, since I have big plans for funnel home builders in the works soon!Problems With Samcart
This easy (however effective) page structure consists of all the elements of the One Page Funnel. Let’s take a peek at each part.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and assistance in the rest of the page.
1.Never lie … seriously – there suffice bad marketers out there currently.
Specify with your headlines – don’t simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to attain a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to construct trust and convey emotion through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.Problems With Samcart
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too excellent to be true. That’s where the next part is available in.
3. Customer Testimonials in 2019 and beyond … Customers are hesitant. Social proof is the very best psychological weapon we have to persuade individuals.
There is a lot information out there that it is exceptionally tough to know which to trust.Problems With Samcart
Social proof gives us a simple way out … if thousands of individuals have actually already trusted you and they still look happy … then it’s probably a safe bet.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Strong Warranty
If they have actually made it this far, it suggests they’re almost all set to buy. Now you just require that last small touch to make them purchase …
Which’s what a rock-solid product assurance is everything about.Problems With Samcart
Testimonials have actually revealed that your item has worked for others … however your reader will naturally believe:
But what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with a product assurance.
There are numerous successful formats for warranties:
30+ day cash back 110% refund warranty.
Your customer wants to be assured that you will still support them as soon as you have their cash.
5. A clear, easy call to action.
This part is easy, but so essential.
You require actually to ask for their cash and take it!
Here’s where your checkout form comes in.
The primary goal of this step is making the process as simple as possible for your users.
Do not ask for 40 data points that you do not need.
Don’t want to deliver anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 action checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide provided you an overview of present finest practices. I hope you enjoyed it. In addition, it is necessary to dispel the concept that a specific tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!