Funnels can be complicated … actually complicated, so complex that the majority of people give up prior to they launch their first real campaign. What if you could simplify this and put a sales funnel on a single page? Pre Selling Your Online Course
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single web page with the right structure to convert cold traffic into clients …
Pretty cool idea, right?Pre Selling Your Online Course
Well, it definitely caught on because Samcart is able to charge exceptionally high prices for this guarantee:
Samcart gives you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the cost.
In fact, using Cartflows and your preferred WordPress page contractor (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome. Pre Selling Your Online Course
A common method to do this is what’s referred to as the “AIDA” model:
Pre Selling Your Online Course
In this particular order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your product and its capability to remove their pain or accomplish their preferred condition
Action: provide the chance to buy
The majority of sales funnels extend these actions throughout numerous pages, processes, e-mails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly perform each of these actions. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production process. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the full evaluation).
More details on each principle listed below (along with a link to download the whole funnel!).
Get the entire funnel free of charge????
The free One Page Funnel has expired … But make certain you register, due to the fact that I have huge plans for funnel contractors in the works quickly!Pre Selling Your Online Course
This easy (but effective) page structure consists of all the elements of the One Page Funnel. Let’s take a quick look at each component.
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and support in the remainder of the page.
Never ever lie … seriously – there suffice bad marketers out there currently.
Be specific with your headlines – do not just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to achieve a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to build trust and convey feeling through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.Pre Selling Your Online Course
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too excellent to be true. That’s where the next part comes in.
3. Consumer Reviews in 2019 and beyond … Customers are skeptical. Social evidence is the best psychological weapon we have to convince people.
There is a lot info out there that it is incredibly tough to know which to trust.Pre Selling Your Online Course
Social proof offers us a simple way out … if countless people have actually currently trusted you and they still look happy … then it’s probably a sure thing.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Strong Assurance
If they have actually made it this far, it implies they’re nearly all set to buy. Now you simply need that last small touch to make them purchase …
Which’s what a rock-solid item warranty is everything about.Pre Selling Your Online Course
Reviews have revealed that your product has worked for others … but your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with a product guarantee.
There are numerous effective formats for service warranties:
30+ day cash back 110% cash back warranty.
Your customer wants to be assured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is simple, however so crucial.
You need in fact to ask for their money and take it!
Here’s where your checkout type is available in.
The primary objective of this step is making the process as simple as possible for your users.
Do not request 40 information points that you do not require.
Do not wish to deliver anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 action checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide provided you an introduction of existing finest practices. I hope you enjoyed it. Additionally, it is essential to dispel the concept that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!