Funnels can be complicated … really made complex, so complicated that many people give up prior to they release their very first real campaign. What if you could streamline this and put a sales funnel on a single page? Platforms Publish Sell Online Courses Http Learning Revolution Net
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can develop a single web page with the best structure to transform cold traffic into consumers …
Pretty cool concept, right?Platforms Publish Sell Online Courses Http Learning Revolution Net
Well, it certainly caught on due to the fact that Samcart is able to charge very high rates for this guarantee:
Samcart offers you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the cost.
In fact, using Cartflows and your preferred WordPress page contractor (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome. Platforms Publish Sell Online Courses Http Learning Revolution Net
A common method to do this is what’s known as the “AIDA” design:
Platforms Publish Sell Online Courses Http Learning Revolution Net
In this specific order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your product and its ability to remove their discomfort or accomplish their desired condition
Action: give them the opportunity to buy
Many sales funnels extend these actions across numerous pages, processes, emails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly execute each of these steps. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation procedure. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More information on each principle below (along with a link to download the entire funnel!).
Get the entire funnel free of charge????
The complimentary One Page Funnel has ended … But ensure you sign up, since I have big prepare for funnel contractors in the works quickly!Platforms Publish Sell Online Courses Http Learning Revolution Net
This simple (however efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a glance at each part.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and assistance in the remainder of the page.
Never ever lie … seriously – there are enough crappy marketers out there already.
Be specific with your headlines – don’t just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to achieve a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are most likely to watch an amusing (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.Platforms Publish Sell Online Courses Http Learning Revolution Net
You can use several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too good to be real. That’s where the next component can be found in.
3. Consumer Testimonials in 2019 and beyond … Consumers are doubtful. Social proof is the best mental weapon we need to convince individuals.
There is a lot info out there that it is extremely difficult to know which to trust.Platforms Publish Sell Online Courses Http Learning Revolution Net
Social proof provides us an easy escape … if thousands of people have currently trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Vibrant Guarantee
If they’ve made it this far, it indicates they’re nearly ready to buy. Now you simply need that last tiny touch to make them purchase …
Which’s what a rock-solid product warranty is everything about.Platforms Publish Sell Online Courses Http Learning Revolution Net
Testimonials have shown that your product has actually worked for others … but your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with a product warranty.
There are numerous successful formats for service warranties:
30+ day refund 110% refund assurance.
Your consumer wishes to be assured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is basic, but so crucial.
You require actually to request their cash and take it!
Here’s where your checkout kind can be found in.
The main goal of this action is making the process as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Don’t wish to deliver anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 action checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide gave you an overview of current finest practices. I hope you enjoyed it. Moreover, it is necessary to eliminate the concept that a certain tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!