Funnels can be made complex … really made complex, so complex that many people give up before they introduce their very first real campaign. What if you could simplify this and put a sales funnel on a single page? Platforms For Selling Online Courses
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Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single web page with the ideal structure to convert cold traffic into consumers …
Pretty cool concept, right?Platforms For Selling Online Courses
Well, it absolutely caught on due to the fact that Samcart is able to charge exceptionally high prices for this guarantee:
Samcart gives you 18+ design templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the cost.
In fact, using Cartflows and your favorite WordPress page builder (and even just Gutenberg).
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Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome. Platforms For Selling Online Courses
A common method to do this is what’s referred to as the “AIDA” design:
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In this specific order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your item and its capability to eliminate their discomfort or attain their wanted condition
Action: provide the chance to purchase
A lot of sales funnels extend these actions across multiple pages, processes, e-mails, etc
The primary claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly carry out each of these steps. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the production process. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More information on each idea below (as well as a link to download the entire funnel!).
Get the entire funnel free of charge????
The totally free One Page Funnel has ended … However ensure you sign up, due to the fact that I have big plans for funnel builders in the works quickly!Platforms For Selling Online Courses
This simple (however reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a peek at each component.
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and assistance in the remainder of the page.
1.Never lie … seriously – there are enough crappy marketers out there already.
Specify with your headings – do not simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to attain a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to build trust and convey feeling through video than text.
Plus, cold visitors are more likely to see an amusing (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.Platforms For Selling Online Courses
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too great to be real. That’s where the next part can be found in.
3. Client Reviews in 2019 and beyond … Customers are hesitant. Social proof is the best psychological weapon we have to convince individuals.
There is so much information out there that it is exceptionally difficult to know which to trust.Platforms For Selling Online Courses
Social proof gives us a simple way out … if thousands of individuals have already trusted you and they still look happy … then it’s probably a sure thing.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Vibrant Assurance
If they have actually made it this far, it means they’re almost prepared to purchase. Now you just require that last small touch to make them buy …
Which’s what a rock-solid item warranty is all about.Platforms For Selling Online Courses
Reviews have actually shown that your item has actually worked for others … but your reader will naturally believe:
However what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with a product guarantee.
There are numerous effective formats for guarantees:
30+ day refund 110% money back assurance.
Your client wishes to be assured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is easy, however so crucial.
You need actually to request their cash and take it!
Here’s where your checkout kind is available in.
The primary objective of this step is making the procedure as easy as possible for your users.
Do not request 40 data points that you do not need.
Do not want to deliver anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 action checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial gave you an introduction of current finest practices. I hope you enjoyed it. Additionally, it is very important to dispel the concept that a particular tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!