Funnels can be made complex … really made complex, so complicated that the majority of people quit prior to they launch their very first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Platform To Sell Courses Online
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can develop a single web page with the right structure to transform cold traffic into consumers …
Pretty cool idea, right?Platform To Sell Courses Online
Well, it absolutely caught on because Samcart has the ability to charge extremely high prices for this guarantee:
Samcart offers you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a portion of the price.
In fact, utilizing Cartflows and your preferred WordPress page contractor (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome. Platform To Sell Courses Online
A typical method to do this is what’s known as the “AIDA” model:
Platform To Sell Courses Online
In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your product and its capability to remove their discomfort or accomplish their preferred condition
Action: give them the opportunity to purchase
Most sales funnels extend these steps across several pages, processes, emails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
An effective page will clearly execute each of these steps. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation procedure. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the full evaluation).
More information on each principle below (along with a link to download the whole funnel!).
Get the whole funnel totally free????
The totally free One Page Funnel has expired … But make certain you register, due to the fact that I have big plans for funnel builders in the works quickly!Platform To Sell Courses Online
This simple (but effective) page structure includes all the components of the One Page Funnel. Let’s take a quick look at each component.
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and support in the remainder of the page.
1.Never lie … seriously – there are enough lousy marketers out there currently.
Specify with your headlines – don’t just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to attain a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to develop trust and convey emotion through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.Platform To Sell Courses Online
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too good to be real. That’s where the next component comes in.
3. Consumer Testimonials in 2019 and beyond … Clients are hesitant. Social evidence is the best psychological weapon we need to persuade people.
There is so much information out there that it is extremely difficult to know which to trust.Platform To Sell Courses Online
Social evidence gives us an easy way out … if thousands of individuals have currently trusted you and they still look happy … then it’s probably a sure thing.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Strong Warranty
If they have actually made it this far, it indicates they’re almost ready to buy. Now you just require that last tiny touch to make them purchase …
And that’s what a rock-solid product guarantee is everything about.Platform To Sell Courses Online
Testimonials have actually revealed that your product has worked for others … but your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with an item assurance.
There are a number of successful formats for guarantees:
30+ day money back 110% refund guarantee.
Your customer wants to be assured that you will still support them once you have their money.
5. A clear, basic call to action.
This part is simple, but so crucial.
You require actually to ask for their cash and take it!
Here’s where your checkout type is available in.
The main objective of this action is making the procedure as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Don’t want to deliver anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 step checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial gave you an introduction of existing best practices. I hope you enjoyed it. Moreover, it is necessary to eliminate the concept that a particular tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!