Funnels can be complicated … actually made complex, so complicated that many people quit before they release their first genuine project. What if you could streamline this and put a sales funnel on a single page? Plataform To Sell Online Courses
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single websites with the best structure to transform cold traffic into consumers …
Pretty cool concept, right?Plataform To Sell Online Courses
Well, it absolutely caught on since Samcart has the ability to charge incredibly high prices for this promise:
Samcart provides you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the rate.
In fact, utilizing Cartflows and your preferred WordPress page builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome. Plataform To Sell Online Courses
A common method to do this is what’s referred to as the “AIDA” model:
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In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your item and its capability to remove their discomfort or achieve their desired condition
Action: provide the opportunity to buy
A lot of sales funnels extend these steps across numerous pages, processes, e-mails, and so on
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will plainly perform each of these steps. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the full review).
More details on each idea below (in addition to a link to download the entire funnel!).
Get the entire funnel free of charge????
The totally free One Page Funnel has actually expired … But ensure you register, because I have huge prepare for funnel builders in the works soon!Plataform To Sell Online Courses
This simple (but effective) page structure consists of all the components of the One Page Funnel. Let’s take a glance at each part.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and assistance in the rest of the page.
1.Never lie … seriously – there are enough bad online marketers out there currently.
Be specific with your headings – don’t simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to attain a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to develop trust and convey emotion through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and academic) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.Plataform To Sell Online Courses
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too excellent to be true. That’s where the next part can be found in.
3. Client Reviews in 2019 and beyond … Clients are skeptical. Social evidence is the best mental weapon we have to convince individuals.
There is so much info out there that it is incredibly tough to understand which to trust.Plataform To Sell Online Courses
Social evidence offers us an easy way out … if thousands of individuals have actually already trusted you and they still look happy … then it’s probably a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Strong Warranty
If they have actually made it this far, it means they’re nearly prepared to purchase. Now you simply require that last small touch to make them buy …
Which’s what a rock-solid item warranty is everything about.Plataform To Sell Online Courses
Testimonials have revealed that your product has actually worked for others … however your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with an item assurance.
There are a number of successful formats for warranties:
30+ day cash back 110% money back warranty.
Your consumer wants to be assured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is easy, but so crucial.
You need actually to request their money and take it!
Here’s where your checkout type is available in.
The main goal of this step is making the process as easy as possible for your users.
Do not request 40 data points that you do not need.
Do not wish to deliver anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 step checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide gave you a summary of existing best practices. I hope you enjoyed it. Additionally, it is very important to dispel the concept that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!