Funnels can be complicated … actually complicated, so complicated that many people give up prior to they introduce their first real project. What if you could streamline this and put a sales funnel on a single page? Paypal Payment Samcart
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Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single web page with the ideal structure to convert cold traffic into consumers …
Pretty cool concept, right?Paypal Payment Samcart
Well, it absolutely caught on due to the fact that Samcart has the ability to charge exceptionally high costs for this promise:
Samcart offers you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the price.
In fact, using Cartflows and your favorite WordPress page contractor (or perhaps just Gutenberg).
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Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome. Paypal Payment Samcart
A typical method to do this is what’s referred to as the “AIDA” model:
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In this specific order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the pledge of your product and its ability to eliminate their pain or accomplish their preferred condition
Action: provide the opportunity to purchase
Many sales funnels extend these actions throughout multiple pages, procedures, e-mails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly execute each of these actions. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development process. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete evaluation).
More information on each concept listed below (in addition to a link to download the entire funnel!).
Get the entire funnel totally free????
The complimentary One Page Funnel has actually expired … However make certain you sign up, because I have huge prepare for funnel contractors in the works quickly!Paypal Payment Samcart
This simple (but reliable) page structure includes all the elements of the One Page Funnel. Let’s take a glimpse at each component.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and assistance in the rest of the page.
Never ever lie … seriously – there suffice crappy online marketers out there currently.
Specify with your headlines – don’t just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to accomplish a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to construct trust and convey feeling through video than text.
Plus, cold visitors are most likely to view an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.Paypal Payment Samcart
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be true. That’s where the next component is available in.
3. Customer Testimonials in 2019 and beyond … Clients are hesitant. Social proof is the very best mental weapon we have to persuade individuals.
There is so much information out there that it is incredibly challenging to understand which to trust.Paypal Payment Samcart
Social evidence offers us a simple escape … if countless individuals have currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Bold Assurance
If they’ve made it this far, it implies they’re nearly prepared to buy. Now you simply require that last tiny touch to make them purchase …
And that’s what a rock-solid product assurance is everything about.Paypal Payment Samcart
Testimonials have revealed that your item has worked for others … but your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with a product warranty.
There are several effective formats for service warranties:
30+ day cash back 110% cash back warranty.
Your client wants to be assured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is simple, but so crucial.
You require really to request for their money and take it!
Here’s where your checkout form is available in.
The main objective of this action is making the process as easy as possible for your users.
Do not request 40 information points that you do not require.
Do not wish to ship anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 action checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide provided you a summary of current best practices. I hope you enjoyed it. Additionally, it is very important to dispel the idea that a particular tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!