Funnels can be complicated … truly made complex, so complex that many people give up before they release their very first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Payment Logos Image For Samcart
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single web page with the ideal structure to convert cold traffic into consumers …
Pretty cool concept, right?Payment Logos Image For Samcart
Well, it certainly caught on due to the fact that Samcart is able to charge exceptionally high prices for this guarantee:
Samcart offers you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be replicated at a portion of the cost.
In fact, utilizing Cartflows and your favorite WordPress page contractor (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome. Payment Logos Image For Samcart
A typical method to do this is what’s known as the “AIDA” design:
Payment Logos Image For Samcart
In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your product and its ability to remove their pain or accomplish their preferred condition
Action: provide the opportunity to purchase
Most sales funnels extend these steps throughout numerous pages, processes, e-mails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will clearly execute each of these actions. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation process. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the complete evaluation).
More details on each concept below (along with a link to download the whole funnel!).
Get the entire funnel for free????
The complimentary One Page Funnel has actually ended … But make certain you sign up, because I have big prepare for funnel home builders in the works soon!Payment Logos Image For Samcart
This basic (however effective) page structure consists of all the elements of the One Page Funnel. Let’s take a glance at each component.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and support in the remainder of the page.
1.Never lie … seriously – there suffice bad marketers out there already.
Be specific with your headings – do not just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to accomplish a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to construct trust and communicate emotion through video than text.
Plus, cold visitors are most likely to watch an entertaining (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.Payment Logos Image For Samcart
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too good to be real. That’s where the next component can be found in.
3. Consumer Testimonials in 2019 and beyond … Clients are skeptical. Social evidence is the very best mental weapon we have to convince individuals.
There is so much information out there that it is incredibly challenging to know which to trust.Payment Logos Image For Samcart
Social evidence offers us an easy escape … if countless individuals have actually currently trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Strong Warranty
If they have actually made it this far, it indicates they’re practically ready to purchase. Now you just require that last small touch to make them purchase …
And that’s what a rock-solid item guarantee is all about.Payment Logos Image For Samcart
Reviews have actually shown that your item has worked for others … but your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with an item assurance.
There are numerous successful formats for guarantees:
30+ day money back 110% refund guarantee.
Your customer wants to be assured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is simple, however so important.
You need actually to ask for their money and take it!
Here’s where your checkout type comes in.
The main goal of this step is making the procedure as easy as possible for your users.
Do not request 40 information points that you do not require.
Don’t wish to deliver anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 step checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial offered you a summary of present best practices. I hope you enjoyed it. In addition, it is necessary to resolve the concept that a specific tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!