Funnels can be made complex … actually complicated, so complex that many people give up prior to they release their first real project. What if you could streamline this and put a sales funnel on a single page? Payment Buttons For Samcart
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Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single websites with the ideal structure to convert cold traffic into clients …
Pretty cool concept, right?Payment Buttons For Samcart
Well, it definitely caught on due to the fact that Samcart is able to charge very high rates for this guarantee:
Samcart offers you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the cost.
In fact, utilizing Cartflows and your favorite WordPress page builder (and even simply Gutenberg).
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Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome. Payment Buttons For Samcart
A typical method to do this is what’s called the “AIDA” model:
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In this specific order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your product and its capability to remove their pain or attain their desired condition
Action: provide the opportunity to purchase
Most sales funnels extend these actions across multiple pages, procedures, emails, etc
The main claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly perform each of these actions. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the full review).
More information on each idea listed below (as well as a link to download the entire funnel!).
Get the entire funnel free of charge????
The free One Page Funnel has ended … But make certain you sign up, since I have huge prepare for funnel home builders in the works soon!Payment Buttons For Samcart
This simple (however effective) page structure consists of all the components of the One Page Funnel. Let’s take a peek at each element.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and support in the remainder of the page.
Some suggestions:
Never ever lie … seriously – there are enough crappy marketers out there currently.
Specify with your headlines – don’t just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to accomplish a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are more likely to watch an entertaining (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.Payment Buttons For Samcart
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too good to be real. That’s where the next part can be found in.
3. Consumer Reviews in 2019 and beyond … Customers are hesitant. Social evidence is the very best mental weapon we need to persuade individuals.
There is a lot details out there that it is incredibly challenging to understand which to trust.Payment Buttons For Samcart
Social proof gives us an easy escape … if thousands of individuals have currently trusted you and they still look happy … then it’s probably a sure thing.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Bold Assurance
If they have actually made it this far, it suggests they’re practically ready to purchase. Now you just need that last small touch to make them buy …
And that’s what a rock-solid item assurance is everything about.Payment Buttons For Samcart
Reviews have revealed that your item has worked for others … but your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with an item warranty.
There are a number of effective formats for warranties:
30+ day money back 110% money back warranty.
Your client wishes to be assured that you will still support them as soon as you have their cash.
5. A clear, easy call to action.
This part is simple, however so important.
You need in fact to request for their money and take it!
Here’s where your checkout type comes in.
The main goal of this action is making the procedure as simple as possible for your users.
Do not request for 40 information points that you do not require.
Do not wish to ship anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 action checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide gave you an overview of existing finest practices. I hope you enjoyed it. Moreover, it is very important to dispel the idea that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!