Funnels can be made complex … really made complex, so complicated that many people quit prior to they release their very first real project. What if you could simplify this and put a sales funnel on a single page? Paul Mort Samcart
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single websites with the right structure to transform cold traffic into clients …
Pretty cool concept, right?Paul Mort Samcart
Well, it certainly caught on since Samcart is able to charge incredibly high costs for this guarantee:
Samcart offers you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the price.
In fact, using Cartflows and your favorite WordPress page contractor (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome. Paul Mort Samcart
A typical way to do this is what’s called the “AIDA” model:
Paul Mort Samcart
In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your item and its capability to remove their discomfort or accomplish their preferred condition
Action: provide the opportunity to buy
The majority of sales funnels extend these actions throughout numerous pages, processes, e-mails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly perform each of these steps. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation process. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete review).
More information on each idea below (along with a link to download the entire funnel!).
Get the whole funnel totally free????
The totally free One Page Funnel has actually expired … However make certain you register, due to the fact that I have huge plans for funnel builders in the works quickly!Paul Mort Samcart
This easy (however reliable) page structure includes all the parts of the One Page Funnel. Let’s take a peek at each component.
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and support in the remainder of the page.
1.Never lie … seriously – there suffice bad marketers out there already.
Specify with your headlines – do not just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to accomplish a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to build trust and communicate emotion through video than text.
Plus, cold visitors are more likely to see an entertaining (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.Paul Mort Samcart
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too excellent to be real. That’s where the next part can be found in.
3. Customer Reviews in 2019 and beyond … Customers are doubtful. Social evidence is the best psychological weapon we have to encourage people.
There is a lot information out there that it is incredibly tough to know which to trust.Paul Mort Samcart
Social evidence provides us a simple escape … if thousands of people have actually already trusted you and they still look happy … then it’s probably a sure thing.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Bold Warranty
If they’ve made it this far, it means they’re nearly prepared to purchase. Now you just require that last tiny touch to make them buy …
Which’s what a rock-solid item warranty is all about.Paul Mort Samcart
Testimonials have shown that your product has worked for others … however your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with an item warranty.
There are a number of successful formats for service warranties:
30+ day cash back 110% refund assurance.
Your customer wants to be reassured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is simple, however so important.
You require really to request their money and take it!
Here’s where your checkout kind can be found in.
The main goal of this step is making the process as simple as possible for your users.
Do not request 40 data points that you do not need.
Don’t wish to ship anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 step checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide offered you an overview of present best practices. I hope you enjoyed it. Moreover, it is very important to eliminate the idea that a certain tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!