Funnels can be complicated … truly made complex, so complex that many people quit prior to they introduce their first real project. What if you could simplify this and put a sales funnel on a single page? Order Plugin For Woocommerce Sell Online Courses
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single websites with the best structure to convert cold traffic into consumers …
Pretty cool concept, right?Order Plugin For Woocommerce Sell Online Courses
Well, it certainly caught on since Samcart is able to charge extremely high prices for this promise:
Samcart provides you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the rate.
In fact, utilizing Cartflows and your favorite WordPress page builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome. Order Plugin For Woocommerce Sell Online Courses
A common way to do this is what’s referred to as the “AIDA” model:
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In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your product and its ability to eliminate their pain or attain their desired condition
Action: give them the opportunity to buy
A lot of sales funnels extend these steps across multiple pages, processes, emails, and so on
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will plainly execute each of these actions. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production process. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the full review).
More information on each idea below (in addition to a link to download the entire funnel!).
Get the whole funnel totally free????
The free One Page Funnel has ended … However ensure you register, because I have big plans for funnel contractors in the works soon!Order Plugin For Woocommerce Sell Online Courses
This easy (but reliable) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each component.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and assistance in the remainder of the page.
1.Never lie … seriously – there are enough lousy marketers out there already.
Be specific with your headings – do not just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to achieve a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to build trust and communicate feeling through video than text.
Plus, cold visitors are most likely to watch an entertaining (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.Order Plugin For Woocommerce Sell Online Courses
You can use several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too great to be real. That’s where the next component comes in.
3. Customer Testimonials in 2019 and beyond … Clients are skeptical. Social evidence is the very best psychological weapon we have to convince individuals.
There is a lot information out there that it is incredibly challenging to know which to trust.Order Plugin For Woocommerce Sell Online Courses
Social proof gives us a simple escape … if thousands of individuals have already trusted you and they still look happy … then it’s most likely a sure thing.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Vibrant Assurance
If they have actually made it this far, it suggests they’re practically all set to buy. Now you simply require that last small touch to make them buy …
Which’s what a rock-solid item guarantee is all about.Order Plugin For Woocommerce Sell Online Courses
Reviews have actually shown that your item has worked for others … however your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with a product warranty.
There are numerous successful formats for guarantees:
30+ day cash back 110% refund assurance.
Your customer wants to be reassured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is basic, but so essential.
You need in fact to request for their money and take it!
Here’s where your checkout type can be found in.
The primary objective of this step is making the procedure as simple as possible for your users.
Do not request for 40 data points that you do not need.
Don’t want to deliver anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 step checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial offered you a summary of existing best practices. I hope you enjoyed it. Additionally, it is very important to resolve the idea that a specific tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!