Funnels can be made complex … really made complex, so complex that the majority of people quit prior to they introduce their very first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Open Source Shopping Cart Database Software
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can develop a single web page with the ideal structure to convert cold traffic into clients …
Pretty cool idea, right?Open Source Shopping Cart Database Software
Well, it definitely caught on because Samcart has the ability to charge incredibly high prices for this guarantee:
Samcart gives you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the price.
In fact, utilizing Cartflows and your preferred WordPress page contractor (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome. Open Source Shopping Cart Database Software
A typical method to do this is what’s called the “AIDA” design:
Open Source Shopping Cart Database Software
In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your item and its capability to remove their discomfort or attain their wanted condition
Action: give them the chance to buy
Most sales funnels extend these steps across numerous pages, procedures, e-mails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly perform each of these actions. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation procedure. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the full evaluation).
More information on each idea listed below (in addition to a link to download the whole funnel!).
Get the entire funnel free of charge????
The complimentary One Page Funnel has ended … But make certain you register, due to the fact that I have huge prepare for funnel contractors in the works quickly!Open Source Shopping Cart Database Software
This basic (however reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and assistance in the rest of the page.
Never ever lie … seriously – there are enough lousy marketers out there already.
Be specific with your headings – do not just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to attain a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to construct trust and convey feeling through video than text.
Plus, cold visitors are most likely to watch an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.Open Source Shopping Cart Database Software
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too good to be true. That’s where the next component is available in.
3. Client Testimonials in 2019 and beyond … Customers are doubtful. Social evidence is the best psychological weapon we need to encourage people.
There is a lot info out there that it is incredibly hard to know which to trust.Open Source Shopping Cart Database Software
Social evidence provides us a simple escape … if thousands of individuals have actually already trusted you and they still look happy … then it’s probably a winner.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Vibrant Assurance
If they’ve made it this far, it indicates they’re nearly prepared to buy. Now you simply require that last small touch to make them purchase …
And that’s what a rock-solid product warranty is everything about.Open Source Shopping Cart Database Software
Reviews have revealed that your product has worked for others … but your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with a product guarantee.
There are a number of successful formats for guarantees:
30+ day cash back 110% refund warranty.
Your customer wants to be assured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is basic, however so crucial.
You require actually to request for their money and take it!
Here’s where your checkout form can be found in.
The main objective of this action is making the process as easy as possible for your users.
Do not request 40 data points that you do not require.
Do not wish to ship anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide offered you a summary of existing best practices. I hope you enjoyed it. Additionally, it is essential to resolve the concept that a specific tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!