Funnels can be complicated … really complicated, so complicated that the majority of people give up before they introduce their very first real project. What if you could simplify this and put a sales funnel on a single page? Open Source Online Shopping Cart Software
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single websites with the best structure to transform cold traffic into clients …
Pretty cool concept, right?Open Source Online Shopping Cart Software
Well, it absolutely caught on since Samcart is able to charge exceptionally high prices for this guarantee:
Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the rate.
In fact, utilizing Cartflows and your preferred WordPress page builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome. Open Source Online Shopping Cart Software
A common method to do this is what’s referred to as the “AIDA” model:
Open Source Online Shopping Cart Software
In this particular order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your item and its capability to eliminate their discomfort or attain their desired condition
Action: give them the chance to buy
Most sales funnels extend these steps throughout numerous pages, processes, e-mails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly execute each of these steps. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production process. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete evaluation).
More information on each principle listed below (as well as a link to download the entire funnel!).
Get the entire funnel for free????
The free One Page Funnel has actually expired … However make certain you sign up, since I have big plans for funnel builders in the works soon!Open Source Online Shopping Cart Software
This basic (however efficient) page structure includes all the parts of the One Page Funnel. Let’s take a quick look at each element.
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Never ever lie … seriously – there suffice crappy marketers out there currently.
Be specific with your headings – don’t just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to accomplish a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are more likely to view an amusing (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.Open Source Online Shopping Cart Software
You can use several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too excellent to be real. That’s where the next element comes in.
3. Consumer Reviews in 2019 and beyond … Consumers are hesitant. Social proof is the very best mental weapon we have to convince individuals.
There is a lot information out there that it is extremely tough to know which to trust.Open Source Online Shopping Cart Software
Social evidence gives us an easy way out … if countless individuals have currently trusted you and they still look happy … then it’s most likely a safe bet.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Bold Guarantee
If they have actually made it this far, it suggests they’re almost all set to buy. Now you just require that last small touch to make them buy …
And that’s what a rock-solid product warranty is everything about.Open Source Online Shopping Cart Software
Reviews have actually shown that your item has worked for others … but your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with a product warranty.
There are several successful formats for guarantees:
30+ day cash back 110% cash back warranty.
Your client wishes to be reassured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is simple, but so crucial.
You require in fact to request for their cash and take it!
Here’s where your checkout kind is available in.
The primary goal of this step is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not require.
Do not want to deliver anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 step checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide gave you an introduction of existing finest practices. I hope you enjoyed it. In addition, it is necessary to resolve the concept that a certain tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!