Funnels can be complicated … actually complicated, so complex that the majority of people quit prior to they release their very first real campaign. What if you could streamline this and put a sales funnel on a single page? Online Universities That Offer An Online Advanced Selling Course
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Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single web page with the best structure to convert cold traffic into consumers …
Pretty cool concept, right?Online Universities That Offer An Online Advanced Selling Course
Well, it certainly caught on since Samcart has the ability to charge incredibly high costs for this guarantee:
Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the price.
In fact, using Cartflows and your favorite WordPress page contractor (or even simply Gutenberg).
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Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome. Online Universities That Offer An Online Advanced Selling Course
A typical way to do this is what’s referred to as the “AIDA” model:
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In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your item and its ability to eliminate their discomfort or accomplish their wanted condition
Action: give them the opportunity to purchase
Most sales funnels extend these steps across several pages, processes, emails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly perform each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation procedure. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the full evaluation).
More details on each principle below (as well as a link to download the whole funnel!).
Get the whole funnel totally free????
The complimentary One Page Funnel has actually expired … But make sure you register, since I have big plans for funnel contractors in the works quickly!Online Universities That Offer An Online Advanced Selling Course
This easy (however effective) page structure includes all the components of the One Page Funnel. Let’s take a peek at each component.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and support in the remainder of the page.
Never ever lie … seriously – there suffice lousy online marketers out there currently.
Be specific with your headings – do not just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to attain a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are more likely to watch an amusing (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.Online Universities That Offer An Online Advanced Selling Course
You can use several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too excellent to be true. That’s where the next part can be found in.
3. Client Reviews in 2019 and beyond … Consumers are hesitant. Social proof is the very best mental weapon we have to encourage individuals.
There is so much info out there that it is exceptionally hard to know which to trust.Online Universities That Offer An Online Advanced Selling Course
Social evidence provides us a simple escape … if thousands of people have currently trusted you and they still look happy … then it’s most likely a winner.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Bold Warranty
If they have actually made it this far, it indicates they’re practically ready to buy. Now you just require that last small touch to make them buy …
Which’s what a rock-solid item warranty is everything about.Online Universities That Offer An Online Advanced Selling Course
Testimonials have shown that your product has worked for others … however your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with an item warranty.
There are several successful formats for warranties:
30+ day money back 110% money back warranty.
Your consumer wants to be assured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is basic, but so crucial.
You require actually to ask for their money and take it!
Here’s where your checkout kind is available in.
The primary goal of this step is making the procedure as easy as possible for your users.
Do not request 40 information points that you do not require.
Do not want to deliver anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 step checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide gave you an introduction of existing best practices. I hope you enjoyed it. Furthermore, it is very important to eliminate the idea that a specific tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!