Funnels can be made complex … truly complicated, so complex that most people give up prior to they release their very first real project. What if you could streamline this and put a sales funnel on a single page? Online Selling Course Malaysia
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single web page with the ideal structure to convert cold traffic into clients …
Pretty cool idea, right?Online Selling Course Malaysia
Well, it definitely caught on due to the fact that Samcart has the ability to charge incredibly high costs for this pledge:
Samcart gives you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the price.
In fact, using Cartflows and your favorite WordPress page contractor (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome. Online Selling Course Malaysia
A common method to do this is what’s called the “AIDA” model:
Online Selling Course Malaysia
In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the pledge of your product and its ability to remove their pain or attain their wanted condition
Action: give them the chance to purchase
A lot of sales funnels extend these steps throughout several pages, processes, e-mails, etc
The primary claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly perform each of these steps. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation process. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the complete evaluation).
More details on each concept below (in addition to a link to download the entire funnel!).
Get the whole funnel free of charge????
The free One Page Funnel has expired … But make certain you sign up, due to the fact that I have big prepare for funnel builders in the works quickly!Online Selling Course Malaysia
This easy (but reliable) page structure consists of all the components of the One Page Funnel. Let’s take a glance at each part.
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and support in the rest of the page.
Never ever lie … seriously – there suffice bad marketers out there currently.
Be specific with your headlines – don’t simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to attain a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to develop trust and convey emotion through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.Online Selling Course Malaysia
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too excellent to be real. That’s where the next element is available in.
3. Customer Reviews in 2019 and beyond … Consumers are skeptical. Social evidence is the very best mental weapon we have to convince people.
There is a lot information out there that it is incredibly hard to know which to trust.Online Selling Course Malaysia
Social evidence provides us a simple way out … if countless people have currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Strong Assurance
If they’ve made it this far, it indicates they’re nearly prepared to purchase. Now you simply need that last tiny touch to make them buy …
And that’s what a rock-solid product guarantee is everything about.Online Selling Course Malaysia
Testimonials have shown that your product has worked for others … but your reader will naturally believe:
But what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with a product assurance.
There are a number of effective formats for guarantees:
30+ day cash back 110% money back assurance.
Your consumer wants to be reassured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is simple, but so crucial.
You need in fact to request their cash and take it!
Here’s where your checkout kind is available in.
The main objective of this action is making the process as easy as possible for your users.
Do not request for 40 data points that you do not need.
Don’t wish to deliver anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 action checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial offered you a summary of current best practices. I hope you enjoyed it. Additionally, it is necessary to dispel the concept that a specific tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!