Funnels can be complicated … really complicated, so complicated that many people give up prior to they release their very first real project. What if you could streamline this and put a sales funnel on a single page? Online Selling Campaign Course
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Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single websites with the best structure to convert cold traffic into customers …
Pretty cool concept, right?Online Selling Campaign Course
Well, it certainly caught on due to the fact that Samcart has the ability to charge exceptionally high rates for this guarantee:
Samcart provides you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the price.
In fact, using Cartflows and your favorite WordPress page contractor (and even just Gutenberg).
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Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome. Online Selling Campaign Course
A common way to do this is what’s known as the “AIDA” model:
Online Selling Campaign Course
In this specific order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your product and its capability to remove their discomfort or attain their wanted condition
Action: give them the chance to buy
The majority of sales funnels extend these steps throughout multiple pages, procedures, emails, etc
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly perform each of these steps. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development process. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the full review).
More information on each idea below (along with a link to download the whole funnel!).
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The complimentary One Page Funnel has actually ended … However ensure you register, due to the fact that I have huge prepare for funnel home builders in the works soon!Online Selling Campaign Course
This simple (however reliable) page structure includes all the elements of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and assistance in the rest of the page.
Some ideas:
1.Never lie … seriously – there suffice lousy online marketers out there currently.
Specify with your headings – don’t simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to accomplish a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to construct trust and convey feeling through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.Online Selling Campaign Course
You can use several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too excellent to be real. That’s where the next element can be found in.
3. Client Testimonials in 2019 and beyond … Clients are doubtful. Social evidence is the best mental weapon we need to persuade individuals.
There is a lot info out there that it is exceptionally difficult to know which to trust.Online Selling Campaign Course
Social proof gives us a simple way out … if thousands of individuals have currently trusted you and they still look happy … then it’s probably a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Strong Warranty
If they’ve made it this far, it suggests they’re nearly prepared to buy. Now you simply need that last tiny touch to make them purchase …
And that’s what a rock-solid item warranty is everything about.Online Selling Campaign Course
Reviews have actually revealed that your item has worked for others … however your reader will naturally believe:
But what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with an item assurance.
There are several successful formats for service warranties:
30+ day refund 110% refund assurance.
Your customer wishes to be assured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is basic, but so essential.
You require in fact to ask for their cash and take it!
Here’s where your checkout kind can be found in.
The primary goal of this step is making the procedure as simple as possible for your users.
Do not request for 40 data points that you do not need.
Don’t wish to deliver anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 step checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial gave you a summary of current finest practices. I hope you enjoyed it. Moreover, it is essential to resolve the concept that a particular tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!