Funnels can be complicated … actually made complex, so complicated that many people quit before they introduce their first genuine project. What if you could simplify this and put a sales funnel on a single page? Online Seller Server Course
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single web page with the best structure to convert cold traffic into consumers …
Pretty cool concept, right?Online Seller Server Course
Well, it definitely caught on due to the fact that Samcart has the ability to charge incredibly high rates for this promise:
Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the rate.
In fact, utilizing Cartflows and your favorite WordPress page contractor (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome. Online Seller Server Course
A common method to do this is what’s called the “AIDA” design:
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In this specific order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your product and its capability to eliminate their discomfort or attain their wanted condition
Action: provide the chance to buy
Many sales funnels extend these steps across multiple pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will plainly execute each of these actions. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production process. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the full review).
More details on each concept listed below (as well as a link to download the whole funnel!).
Get the entire funnel for free????
The totally free One Page Funnel has expired … However make certain you register, because I have big prepare for funnel builders in the works soon!Online Seller Server Course
This easy (however effective) page structure includes all the components of the One Page Funnel. Let’s take a peek at each component.
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and support in the rest of the page.
Never ever lie … seriously – there are enough lousy marketers out there currently.
Be specific with your headlines – don’t just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to achieve a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to build trust and communicate feeling through video than text.
Plus, cold visitors are more likely to view an amusing (and educational) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.Online Seller Server Course
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too excellent to be true. That’s where the next element comes in.
3. Consumer Testimonials in 2019 and beyond … Clients are skeptical. Social evidence is the very best psychological weapon we need to convince individuals.
There is a lot details out there that it is extremely hard to understand which to trust.Online Seller Server Course
Social proof gives us a simple escape … if thousands of people have actually currently trusted you and they still look happy … then it’s most likely a winner.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Strong Assurance
If they’ve made it this far, it indicates they’re almost all set to buy. Now you simply need that last small touch to make them buy …
And that’s what a rock-solid item assurance is all about.Online Seller Server Course
Testimonials have actually revealed that your item has actually worked for others … but your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with an item guarantee.
There are several effective formats for warranties:
30+ day cash back 110% refund guarantee.
Your consumer wants to be assured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is simple, however so important.
You require in fact to ask for their cash and take it!
Here’s where your checkout type is available in.
The main objective of this step is making the process as simple as possible for your users.
Do not ask for 40 information points that you do not require.
Do not want to deliver anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 step checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide offered you a summary of current best practices. I hope you enjoyed it. In addition, it is essential to dispel the concept that a certain tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!