Funnels can be made complex … actually made complex, so complicated that many people quit prior to they release their first genuine project. What if you could streamline this and put a sales funnel on a single page? Online Seller Marketing Course
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single websites with the best structure to convert cold traffic into customers …
Pretty cool concept, right?Online Seller Marketing Course
Well, it certainly caught on due to the fact that Samcart is able to charge incredibly high prices for this guarantee:
Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the cost.
In fact, using Cartflows and your preferred WordPress page home builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome. Online Seller Marketing Course
A common method to do this is what’s known as the “AIDA” model:
Online Seller Marketing Course
In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the guarantee of your item and its ability to eliminate their discomfort or achieve their preferred condition
Action: provide the opportunity to purchase
Most sales funnels extend these steps throughout several pages, processes, e-mails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly carry out each of these steps. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production procedure. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the full evaluation).
More details on each idea below (as well as a link to download the entire funnel!).
Get the entire funnel totally free????
The free One Page Funnel has actually ended … But ensure you register, because I have huge plans for funnel contractors in the works soon!Online Seller Marketing Course
This basic (but effective) page structure includes all the components of the One Page Funnel. Let’s take a quick look at each element.
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and assistance in the remainder of the page.
1.Never lie … seriously – there suffice lousy online marketers out there currently.
Be specific with your headlines – do not simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to attain a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are more likely to watch an amusing (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.Online Seller Marketing Course
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be true. That’s where the next part can be found in.
3. Client Reviews in 2019 and beyond … Customers are hesitant. Social evidence is the very best psychological weapon we have to convince people.
There is so much details out there that it is incredibly difficult to understand which to trust.Online Seller Marketing Course
Social evidence provides us a simple escape … if thousands of individuals have actually already trusted you and they still look happy … then it’s probably a sure thing.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Strong Warranty
If they’ve made it this far, it suggests they’re practically ready to buy. Now you just require that last tiny touch to make them buy …
Which’s what a rock-solid item assurance is everything about.Online Seller Marketing Course
Reviews have revealed that your item has actually worked for others … however your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with a product assurance.
There are numerous successful formats for warranties:
30+ day refund 110% money back assurance.
Your consumer wishes to be assured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is basic, but so essential.
You require actually to ask for their cash and take it!
Here’s where your checkout form comes in.
The primary objective of this step is making the process as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Do not wish to deliver anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 step checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide offered you a summary of present finest practices. I hope you enjoyed it. Moreover, it is very important to eliminate the concept that a particular tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!