Funnels can be complicated … actually made complex, so complicated that many people quit before they release their very first genuine project. What if you could simplify this and put a sales funnel on a single page? Online Seller Course
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single websites with the best structure to convert cold traffic into customers …
Pretty cool concept, right?Online Seller Course
Well, it absolutely caught on because Samcart is able to charge very high costs for this promise:
Samcart offers you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the rate.
In fact, utilizing Cartflows and your favorite WordPress page contractor (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome. Online Seller Course
A typical method to do this is what’s referred to as the “AIDA” model:
Online Seller Course
In this particular order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your product and its ability to remove their pain or achieve their preferred condition
Action: give them the opportunity to purchase
Many sales funnels extend these actions throughout several pages, procedures, e-mails, etc
The primary claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will plainly carry out each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation process. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete review).
More information on each principle listed below (in addition to a link to download the entire funnel!).
Get the whole funnel totally free????
The complimentary One Page Funnel has expired … However ensure you sign up, because I have big prepare for funnel builders in the works quickly!Online Seller Course
This easy (but efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a glance at each component.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and support in the remainder of the page.
1.Never lie … seriously – there are enough lousy marketers out there currently.
Specify with your headings – don’t simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to attain a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to construct trust and convey feeling through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.Online Seller Course
You can use several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too good to be true. That’s where the next component can be found in.
3. Client Reviews in 2019 and beyond … Consumers are doubtful. Social evidence is the best mental weapon we need to encourage people.
There is so much details out there that it is extremely challenging to understand which to trust.Online Seller Course
Social proof gives us an easy escape … if thousands of individuals have actually currently trusted you and they still look happy … then it’s most likely a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Vibrant Assurance
If they’ve made it this far, it means they’re almost all set to buy. Now you just need that last small touch to make them purchase …
And that’s what a rock-solid product warranty is all about.Online Seller Course
Reviews have shown that your item has actually worked for others … however your reader will naturally think:
However what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with a product warranty.
There are numerous successful formats for warranties:
30+ day cash back 110% money back warranty.
Your client wishes to be assured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is easy, however so crucial.
You need really to request for their money and take it!
Here’s where your checkout type comes in.
The main objective of this action is making the procedure as simple as possible for your users.
Do not request 40 data points that you do not require.
Don’t want to ship anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 step checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide offered you a summary of current finest practices. I hope you enjoyed it. Furthermore, it is necessary to eliminate the idea that a certain tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!