Funnels can be made complex … truly complicated, so complex that the majority of people give up prior to they release their very first real project. What if you could simplify this and put a sales funnel on a single page? Online Seller Ads Course
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single web page with the right structure to convert cold traffic into consumers …
Pretty cool concept, right?Online Seller Ads Course
Well, it definitely caught on since Samcart is able to charge exceptionally high costs for this pledge:
Samcart offers you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the cost.
In fact, using Cartflows and your preferred WordPress page home builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome. Online Seller Ads Course
A typical method to do this is what’s known as the “AIDA” model:
Online Seller Ads Course
In this particular order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your item and its capability to remove their pain or attain their wanted condition
Action: provide the opportunity to buy
Most sales funnels extend these steps across multiple pages, processes, e-mails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly carry out each of these actions. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development procedure. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete review).
More information on each idea below (in addition to a link to download the whole funnel!).
Get the whole funnel totally free????
The totally free One Page Funnel has actually ended … However make sure you register, since I have big plans for funnel contractors in the works soon!Online Seller Ads Course
This basic (however efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a peek at each component.
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and assistance in the rest of the page.
1.Never lie … seriously – there suffice crappy online marketers out there already.
Be specific with your headings – do not simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to accomplish a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and convey emotion through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.Online Seller Ads Course
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too excellent to be true. That’s where the next part is available in.
3. Client Testimonials in 2019 and beyond … Consumers are doubtful. Social proof is the best psychological weapon we need to convince individuals.
There is a lot info out there that it is exceptionally challenging to know which to trust.Online Seller Ads Course
Social proof offers us a simple way out … if thousands of people have actually currently trusted you and they still look happy … then it’s most likely a safe bet.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Bold Warranty
If they’ve made it this far, it indicates they’re almost prepared to purchase. Now you just require that last small touch to make them purchase …
Which’s what a rock-solid product guarantee is everything about.Online Seller Ads Course
Testimonials have shown that your item has actually worked for others … but your reader will naturally think:
But what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with a product guarantee.
There are numerous successful formats for guarantees:
30+ day cash back 110% cash back assurance.
Your consumer wants to be reassured that you will still support them once you have their money.
5. A clear, basic call to action.
This part is basic, but so essential.
You need actually to request for their cash and take it!
Here’s where your checkout kind comes in.
The primary goal of this step is making the process as easy as possible for your users.
Do not request 40 data points that you do not require.
Do not wish to deliver anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 action checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial offered you a summary of current best practices. I hope you enjoyed it. Moreover, it’s important to eliminate the concept that a particular tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!