Funnels can be made complex … actually made complex, so complex that many people give up prior to they introduce their very first real campaign. What if you could simplify this and put a sales funnel on a single page? Online Ebay Selling Course
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single websites with the best structure to transform cold traffic into customers …
Pretty cool idea, right?Online Ebay Selling Course
Well, it definitely caught on due to the fact that Samcart has the ability to charge very high rates for this guarantee:
Samcart offers you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the cost.
In fact, using Cartflows and your preferred WordPress page home builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome. Online Ebay Selling Course
A common method to do this is what’s called the “AIDA” model:
Online Ebay Selling Course
In this specific order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your item and its capability to eliminate their pain or achieve their desired condition
Action: provide the opportunity to buy
Many sales funnels extend these actions across several pages, procedures, emails, etc
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly carry out each of these actions. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation procedure. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the full evaluation).
More information on each principle listed below (along with a link to download the entire funnel!).
Get the entire funnel totally free????
The totally free One Page Funnel has ended … However ensure you register, since I have huge plans for funnel home builders in the works soon!Online Ebay Selling Course
This easy (however reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each element.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and assistance in the remainder of the page.
1.Never lie … seriously – there suffice crappy marketers out there already.
Be specific with your headlines – don’t just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to achieve a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to construct trust and convey emotion through video than text.
Plus, cold visitors are more likely to view an amusing (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.Online Ebay Selling Course
You can use several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too excellent to be real. That’s where the next component is available in.
3. Consumer Testimonials in 2019 and beyond … Clients are doubtful. Social evidence is the best psychological weapon we have to convince individuals.
There is so much details out there that it is incredibly tough to understand which to trust.Online Ebay Selling Course
Social proof offers us an easy way out … if countless people have actually currently trusted you and they still look happy … then it’s most likely a sure thing.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Strong Assurance
If they have actually made it this far, it implies they’re almost ready to purchase. Now you simply require that last tiny touch to make them buy …
Which’s what a rock-solid product warranty is everything about.Online Ebay Selling Course
Testimonials have actually revealed that your product has worked for others … however your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with a product guarantee.
There are a number of successful formats for service warranties:
30+ day refund 110% cash back assurance.
Your customer wishes to be assured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is simple, but so important.
You require really to ask for their money and take it!
Here’s where your checkout form can be found in.
The main goal of this step is making the procedure as easy as possible for your users.
Do not request for 40 information points that you do not need.
Do not want to ship anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 action checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide gave you an introduction of existing finest practices. I hope you enjoyed it. Moreover, it is necessary to dispel the concept that a specific tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!