Funnels can be complicated … actually made complex, so complex that most people quit prior to they launch their first genuine project. What if you could streamline this and put a sales funnel on a single page? Online Courses That Sell
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Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can create a single web page with the right structure to transform cold traffic into customers …
Pretty cool idea, right?Online Courses That Sell
Well, it certainly caught on since Samcart is able to charge extremely high prices for this guarantee:
Samcart provides you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the price.
In fact, using Cartflows and your favorite WordPress page contractor (or even simply Gutenberg).
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Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome. Online Courses That Sell
A common method to do this is what’s known as the “AIDA” design:
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In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your product and its capability to eliminate their discomfort or achieve their preferred condition
Action: provide the chance to buy
A lot of sales funnels extend these steps throughout several pages, procedures, e-mails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly execute each of these steps. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the development procedure. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More details on each concept below (along with a link to download the whole funnel!).
Get the whole funnel totally free????
The free One Page Funnel has actually expired … However make sure you register, since I have huge prepare for funnel builders in the works quickly!Online Courses That Sell
This easy (however effective) page structure includes all the components of the One Page Funnel. Let’s take a peek at each part.
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and assistance in the remainder of the page.
Never ever lie … seriously – there suffice crappy online marketers out there currently.
Be specific with your headings – do not just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong starting point is “How to achieve a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to construct trust and convey feeling through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.Online Courses That Sell
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too good to be true. That’s where the next component can be found in.
3. Consumer Reviews in 2019 and beyond … Consumers are skeptical. Social evidence is the very best mental weapon we have to convince people.
There is a lot details out there that it is exceptionally hard to understand which to trust.Online Courses That Sell
Social evidence provides us a simple way out … if thousands of people have currently trusted you and they still look happy … then it’s most likely a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Strong Warranty
If they’ve made it this far, it suggests they’re almost all set to buy. Now you simply require that last small touch to make them buy …
Which’s what a rock-solid item warranty is all about.Online Courses That Sell
Reviews have actually revealed that your product has actually worked for others … but your reader will naturally think:
But what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with a product guarantee.
There are a number of effective formats for guarantees:
30+ day money back 110% money back assurance.
Your consumer wants to be reassured that you will still support them once you have their money.
5. A clear, basic call to action.
This part is simple, but so essential.
You need actually to ask for their money and take it!
Here’s where your checkout kind can be found in.
The primary objective of this step is making the procedure as easy as possible for your users.
Do not ask for 40 data points that you do not need.
Don’t want to deliver anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 step checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide gave you a summary of present best practices. I hope you enjoyed it. In addition, it is necessary to dispel the idea that a particular tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!