Funnels can be complicated … really complicated, so complicated that the majority of people give up before they release their first real project. What if you could simplify this and put a sales funnel on a single page? Online Courses Sell Module
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Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single web page with the ideal structure to convert cold traffic into consumers …
Pretty cool idea, right?Online Courses Sell Module
Well, it certainly caught on due to the fact that Samcart is able to charge very high rates for this promise:
Samcart offers you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the price.
In fact, using Cartflows and your favorite WordPress page builder (and even just Gutenberg).
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Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome. Online Courses Sell Module
A common way to do this is what’s referred to as the “AIDA” model:
Online Courses Sell Module
In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your product and its capability to remove their pain or achieve their preferred condition
Action: give them the chance to buy
A lot of sales funnels extend these steps across several pages, procedures, emails, and so on
The primary claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly carry out each of these actions. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production process. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete evaluation).
More details on each idea below (as well as a link to download the entire funnel!).
Get the whole funnel totally free????
The complimentary One Page Funnel has expired … However make certain you sign up, due to the fact that I have huge plans for funnel builders in the works soon!Online Courses Sell Module
This basic (but effective) page structure includes all the elements of the One Page Funnel. Let’s take a glance at each component.
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and assistance in the remainder of the page.
1.Never lie … seriously – there suffice crappy marketers out there currently.
Specify with your headings – don’t simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to accomplish a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to construct trust and convey feeling through video than text.
Plus, cold visitors are most likely to see an amusing (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.Online Courses Sell Module
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too excellent to be real. That’s where the next part comes in.
3. Client Testimonials in 2019 and beyond … Customers are doubtful. Social evidence is the best mental weapon we have to convince individuals.
There is so much information out there that it is extremely difficult to know which to trust.Online Courses Sell Module
Social evidence offers us an easy way out … if countless people have currently trusted you and they still look happy … then it’s probably a winner.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Strong Assurance
If they’ve made it this far, it indicates they’re practically ready to buy. Now you simply require that last small touch to make them buy …
And that’s what a rock-solid item guarantee is all about.Online Courses Sell Module
Testimonials have revealed that your product has worked for others … but your reader will naturally think:
However what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with a product assurance.
There are numerous effective formats for guarantees:
30+ day refund 110% money back guarantee.
Your consumer wants to be assured that you will still support them as soon as you have their cash.
5. A clear, easy call to action.
This part is simple, however so essential.
You need actually to request for their cash and take it!
Here’s where your checkout type is available in.
The main goal of this action is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not require.
Do not wish to ship anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 action checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide offered you a summary of current best practices. I hope you enjoyed it. Moreover, it’s important to dispel the idea that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!