Funnels can be complicated … really complicated, so complicated that most people quit before they launch their first real campaign. What if you could simplify this and put a sales funnel on a single page? Online Course Selling WordPress Theme
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single web page with the best structure to transform cold traffic into clients …
Pretty cool idea, right?Online Course Selling WordPress Theme
Well, it certainly caught on since Samcart is able to charge very high rates for this promise:
Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the rate.
In fact, using Cartflows and your favorite WordPress page contractor (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome. Online Course Selling WordPress Theme
A typical way to do this is what’s called the “AIDA” model:
Online Course Selling WordPress Theme
In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your product and its capability to eliminate their pain or attain their desired condition
Action: provide the opportunity to buy
Many sales funnels extend these actions across numerous pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will clearly execute each of these steps. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development procedure. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete evaluation).
More details on each concept listed below (along with a link to download the whole funnel!).
Get the whole funnel for free????
The totally free One Page Funnel has actually expired … However make certain you sign up, due to the fact that I have huge plans for funnel home builders in the works quickly!Online Course Selling WordPress Theme
This easy (but efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each component.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and assistance in the rest of the page.
1.Never lie … seriously – there are enough bad marketers out there currently.
Specify with your headlines – don’t simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid beginning point is “How to accomplish a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to build trust and convey emotion through video than text.
Plus, cold visitors are most likely to see an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.Online Course Selling WordPress Theme
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be true. That’s where the next element is available in.
3. Customer Reviews in 2019 and beyond … Customers are skeptical. Social evidence is the best psychological weapon we have to persuade people.
There is so much details out there that it is extremely hard to know which to trust.Online Course Selling WordPress Theme
Social evidence provides us an easy way out … if countless people have already trusted you and they still look happy … then it’s probably a sure thing.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Vibrant Guarantee
If they have actually made it this far, it means they’re practically all set to buy. Now you just require that last tiny touch to make them buy …
And that’s what a rock-solid item assurance is everything about.Online Course Selling WordPress Theme
Testimonials have actually revealed that your item has actually worked for others … but your reader will naturally think:
But what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with an item assurance.
There are numerous successful formats for warranties:
30+ day money back 110% refund guarantee.
Your client wishes to be reassured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is simple, but so crucial.
You require actually to request their money and take it!
Here’s where your checkout form comes in.
The primary goal of this action is making the process as simple as possible for your users.
Do not request for 40 information points that you do not require.
Do not want to deliver anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 step checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial provided you an introduction of current finest practices. I hope you enjoyed it. Moreover, it is very important to dispel the idea that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!