Funnels can be made complex … really made complex, so complex that many people quit prior to they launch their very first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Online Course Selling Website
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Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single websites with the ideal structure to convert cold traffic into clients …
Pretty cool idea, right?Online Course Selling Website
Well, it certainly caught on due to the fact that Samcart is able to charge exceptionally high rates for this promise:
Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the cost.
In fact, utilizing Cartflows and your preferred WordPress page home builder (and even just Gutenberg).
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Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome. Online Course Selling Website
A typical way to do this is what’s known as the “AIDA” model:
Online Course Selling Website
In this particular order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your item and its ability to remove their discomfort or attain their desired condition
Action: provide the opportunity to purchase
A lot of sales funnels extend these actions throughout multiple pages, procedures, emails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly perform each of these actions. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the creation process. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the complete review).
More information on each idea listed below (in addition to a link to download the entire funnel!).
Get the entire funnel totally free????
The complimentary One Page Funnel has ended … However make sure you register, because I have big plans for funnel home builders in the works quickly!Online Course Selling Website
This basic (however reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a quick look at each component.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and support in the remainder of the page.
Some tips:
1.Never lie … seriously – there are enough crappy online marketers out there currently.
Be specific with your headlines – don’t just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid beginning point is “How to accomplish a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to construct trust and convey feeling through video than text.
Plus, cold visitors are most likely to watch an amusing (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.Online Course Selling Website
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be true. That’s where the next element is available in.
3. Customer Reviews in 2019 and beyond … Consumers are hesitant. Social proof is the best mental weapon we need to persuade people.
There is so much information out there that it is incredibly hard to know which to trust.Online Course Selling Website
Social proof gives us an easy way out … if countless people have already trusted you and they still look happy … then it’s most likely a safe bet.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Bold Assurance
If they have actually made it this far, it means they’re almost prepared to buy. Now you just need that last tiny touch to make them purchase …
Which’s what a rock-solid product warranty is everything about.Online Course Selling Website
Testimonials have actually revealed that your item has actually worked for others … however your reader will naturally think:
However what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with a product guarantee.
There are numerous effective formats for warranties:
30+ day refund 110% cash back assurance.
Your customer wishes to be reassured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is simple, however so important.
You need really to ask for their cash and take it!
Here’s where your checkout form can be found in.
The main objective of this step is making the procedure as simple as possible for your users.
Do not request 40 information points that you do not require.
Do not wish to ship anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 action checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial offered you a summary of current finest practices. I hope you enjoyed it. Additionally, it is essential to eliminate the idea that a particular tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!