Funnels can be made complex … truly made complex, so complex that many people give up prior to they launch their first real campaign. What if you could streamline this and put a sales funnel on a single page? Online Course How To Sell On Etsy
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Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can create a single web page with the right structure to transform cold traffic into clients …
Pretty cool idea, right?Online Course How To Sell On Etsy
Well, it definitely caught on because Samcart is able to charge very high costs for this guarantee:
Samcart gives you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the cost.
In fact, using Cartflows and your preferred WordPress page home builder (or perhaps just Gutenberg).
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Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome. Online Course How To Sell On Etsy
A common way to do this is what’s referred to as the “AIDA” design:
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In this specific order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your product and its ability to remove their discomfort or attain their desired condition
Action: provide the opportunity to purchase
The majority of sales funnels extend these steps across several pages, processes, e-mails, etc
The primary claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will plainly execute each of these steps. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development procedure. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete review).
More details on each principle below (in addition to a link to download the whole funnel!).
Get the whole funnel free of charge????
The totally free One Page Funnel has actually ended … However make sure you sign up, since I have big plans for funnel builders in the works soon!Online Course How To Sell On Etsy
This simple (however efficient) page structure includes all the components of the One Page Funnel. Let’s take a glance at each part.
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and support in the remainder of the page.
Never ever lie … seriously – there suffice bad marketers out there already.
Be specific with your headings – do not just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to attain a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to build trust and convey feeling through video than text.
Plus, cold visitors are more likely to see an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.Online Course How To Sell On Etsy
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too excellent to be real. That’s where the next element is available in.
3. Customer Testimonials in 2019 and beyond … Consumers are skeptical. Social evidence is the best mental weapon we need to convince people.
There is so much info out there that it is exceptionally hard to know which to trust.Online Course How To Sell On Etsy
Social evidence offers us a simple escape … if countless people have currently trusted you and they still look happy … then it’s probably a sure thing.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Bold Warranty
If they’ve made it this far, it means they’re nearly ready to buy. Now you simply need that last tiny touch to make them buy …
Which’s what a rock-solid product warranty is everything about.Online Course How To Sell On Etsy
Reviews have revealed that your product has worked for others … however your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with an item warranty.
There are a number of effective formats for guarantees:
30+ day money back 110% cash back warranty.
Your customer wishes to be assured that you will still support them as soon as you have their cash.
5. A clear, easy call to action.
This part is easy, but so important.
You need really to request their money and take it!
Here’s where your checkout kind comes in.
The main goal of this action is making the procedure as simple as possible for your users.
Do not request for 40 information points that you do not require.
Do not wish to ship anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 step checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial provided you an introduction of current finest practices. I hope you enjoyed it. Furthermore, it’s important to dispel the idea that a particular tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!