Funnels can be made complex … actually complicated, so complex that most people quit prior to they launch their first real project. What if you could streamline this and put a sales funnel on a single page? Online College Course Selling On The Internet
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single websites with the best structure to convert cold traffic into consumers …
Pretty cool idea, right?Online College Course Selling On The Internet
Well, it certainly caught on because Samcart has the ability to charge incredibly high costs for this guarantee:
Samcart gives you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a portion of the rate.
In fact, utilizing Cartflows and your preferred WordPress page contractor (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome. Online College Course Selling On The Internet
A common method to do this is what’s called the “AIDA” model:
Online College Course Selling On The Internet
In this specific order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your item and its capability to eliminate their pain or attain their wanted condition
Action: provide the chance to purchase
Most sales funnels extend these actions across numerous pages, processes, e-mails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
An effective page will clearly carry out each of these actions. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the development procedure. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full review).
More details on each principle listed below (along with a link to download the entire funnel!).
Get the whole funnel totally free????
The complimentary One Page Funnel has expired … But ensure you register, since I have big prepare for funnel builders in the works soon!Online College Course Selling On The Internet
This simple (but effective) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and support in the remainder of the page.
1.Never lie … seriously – there are enough bad marketers out there already.
Be specific with your headings – don’t just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to achieve a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are more likely to watch an entertaining (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.Online College Course Selling On The Internet
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too great to be true. That’s where the next element can be found in.
3. Client Reviews in 2019 and beyond … Consumers are hesitant. Social proof is the best mental weapon we need to convince individuals.
There is a lot details out there that it is exceptionally difficult to understand which to trust.Online College Course Selling On The Internet
Social evidence offers us a simple escape … if countless individuals have actually already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Bold Warranty
If they have actually made it this far, it indicates they’re practically prepared to purchase. Now you simply require that last tiny touch to make them buy …
Which’s what a rock-solid item assurance is all about.Online College Course Selling On The Internet
Testimonials have actually shown that your product has worked for others … but your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with a product warranty.
There are a number of effective formats for service warranties:
30+ day refund 110% money back assurance.
Your consumer wants to be assured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is easy, but so essential.
You require really to ask for their cash and take it!
Here’s where your checkout form comes in.
The primary objective of this action is making the process as easy as possible for your users.
Do not request for 40 data points that you do not need.
Do not want to ship anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 step checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide gave you an overview of existing best practices. I hope you enjoyed it. Additionally, it is essential to resolve the idea that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!