Funnels can be made complex … really complicated, so complex that most people give up before they introduce their first real project. What if you could simplify this and put a sales funnel on a single page? Nicole Frost Samcart
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single websites with the right structure to transform cold traffic into clients …
Pretty cool idea, right?Nicole Frost Samcart
Well, it certainly caught on since Samcart is able to charge very high costs for this guarantee:
Samcart provides you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the cost.
In fact, using Cartflows and your favorite WordPress page contractor (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome. Nicole Frost Samcart
A common way to do this is what’s referred to as the “AIDA” design:
Nicole Frost Samcart
In this specific order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the guarantee of your item and its capability to remove their discomfort or accomplish their preferred condition
Action: provide the chance to buy
A lot of sales funnels extend these actions throughout several pages, procedures, emails, etc
The primary claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will clearly execute each of these actions. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the development procedure. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete review).
More information on each concept below (as well as a link to download the whole funnel!).
Get the whole funnel for free????
The complimentary One Page Funnel has actually ended … However make sure you register, due to the fact that I have huge prepare for funnel home builders in the works quickly!Nicole Frost Samcart
This easy (but effective) page structure includes all the elements of the One Page Funnel. Let’s take a glance at each part.
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and support in the remainder of the page.
Never ever lie … seriously – there suffice crappy online marketers out there already.
Specify with your headings – do not just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to accomplish a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.Nicole Frost Samcart
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too excellent to be true. That’s where the next element can be found in.
3. Client Reviews in 2019 and beyond … Customers are hesitant. Social evidence is the best mental weapon we have to convince people.
There is a lot details out there that it is incredibly difficult to understand which to trust.Nicole Frost Samcart
Social proof provides us an easy escape … if countless people have already trusted you and they still look happy … then it’s probably a sure thing.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Vibrant Guarantee
If they have actually made it this far, it means they’re almost prepared to purchase. Now you just require that last tiny touch to make them purchase …
Which’s what a rock-solid item assurance is all about.Nicole Frost Samcart
Reviews have revealed that your item has worked for others … but your reader will naturally believe:
However what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with a product warranty.
There are several successful formats for service warranties:
30+ day refund 110% money back warranty.
Your consumer wishes to be reassured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is basic, but so crucial.
You require really to request for their cash and take it!
Here’s where your checkout form can be found in.
The main goal of this action is making the procedure as simple as possible for your users.
Do not request for 40 information points that you do not require.
Don’t want to ship anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 action checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial offered you an introduction of current finest practices. I hope you enjoyed it. Moreover, it is necessary to eliminate the concept that a certain tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!