Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single web page with the ideal structure to transform cold traffic into clients …
Well, it certainly caught on because Samcart is able to charge exceptionally high prices for this pledge:
Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the price.
In fact, utilizing Cartflows and your preferred WordPress page builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
A common method to do this is what’s referred to as the “AIDA” design:
In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your item and its ability to eliminate their pain or accomplish their desired condition
Action: provide the opportunity to buy
Most sales funnels extend these actions throughout numerous pages, processes, emails, and so on
The primary claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will clearly execute each of these actions. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More details on each concept listed below (along with a link to download the whole funnel!).
Get the entire funnel for free????
This basic (but efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a quick look at each part.
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Never ever lie … seriously – there are enough lousy online marketers out there already.
Be specific with your headlines – do not simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to achieve a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to build trust and convey emotion through video than text.
Plus, cold visitors are more likely to watch an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too great to be real. That’s where the next part is available in.
3. Customer Testimonials in 2019 and beyond … Clients are skeptical. Social proof is the very best psychological weapon we need to convince people.
Social evidence gives us a simple way out … if thousands of people have already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Bold Warranty
If they’ve made it this far, it indicates they’re nearly ready to buy. Now you just require that last tiny touch to make them buy …
Reviews have shown that your product has worked for others … but your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with a product warranty.
There are several successful formats for guarantees:
30+ day refund 110% refund guarantee.
Your client wishes to be reassured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is basic, but so important.
You require in fact to request for their money and take it!
Here’s where your checkout form comes in.
The primary objective of this step is making the process as simple as possible for your users.
Do not request 40 information points that you do not require.
Don’t wish to ship anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 action checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide provided you an overview of existing finest practices. I hope you enjoyed it. Moreover, it is essential to dispel the concept that a particular tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!