Funnels can be complicated … truly complicated, so complex that the majority of people quit before they launch their very first genuine campaign. What if you could simplify this and put a sales funnel on a single page? My Online Course Is Not Selling
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Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single web page with the best structure to convert cold traffic into customers …
Pretty cool concept, right?My Online Course Is Not Selling
Well, it certainly caught on because Samcart is able to charge exceptionally high costs for this promise:
Samcart provides you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the rate.
In fact, utilizing Cartflows and your favorite WordPress page contractor (or perhaps simply Gutenberg).
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Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome. My Online Course Is Not Selling
A typical way to do this is what’s called the “AIDA” design:
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In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your item and its capability to eliminate their discomfort or accomplish their preferred condition
Action: provide the chance to buy
Most sales funnels extend these actions throughout several pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly carry out each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the creation process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the full evaluation).
More information on each concept below (as well as a link to download the entire funnel!).
Get the entire funnel totally free????
The free One Page Funnel has expired … However make sure you sign up, since I have big plans for funnel contractors in the works soon!My Online Course Is Not Selling
This simple (however effective) page structure consists of all the components of the One Page Funnel. Let’s take a peek at each element.
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and assistance in the remainder of the page.
Some suggestions:
Never ever lie … seriously – there suffice bad online marketers out there already.
Be specific with your headlines – don’t just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to attain a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to build trust and convey emotion through video than text.
Plus, cold visitors are more likely to view an entertaining (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.My Online Course Is Not Selling
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be true. That’s where the next element comes in.
3. Customer Reviews in 2019 and beyond … Clients are doubtful. Social proof is the best psychological weapon we have to convince individuals.
There is so much information out there that it is extremely difficult to know which to trust.My Online Course Is Not Selling
Social evidence gives us a simple way out … if countless people have actually currently trusted you and they still look happy … then it’s most likely a sure thing.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Strong Assurance
If they’ve made it this far, it implies they’re practically ready to buy. Now you simply need that last tiny touch to make them buy …
Which’s what a rock-solid item assurance is everything about.My Online Course Is Not Selling
Testimonials have actually revealed that your item has worked for others … but your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with a product guarantee.
There are numerous successful formats for guarantees:
30+ day cash back 110% money back guarantee.
Your consumer wants to be reassured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is basic, but so important.
You need really to ask for their cash and take it!
Here’s where your checkout type is available in.
The primary goal of this step is making the procedure as simple as possible for your users.
Do not request 40 information points that you do not need.
Do not want to deliver anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 step checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial provided you a summary of existing best practices. I hope you enjoyed it. Moreover, it’s important to dispel the idea that a particular tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!