Funnels can be complicated … truly made complex, so complex that most people quit before they launch their very first real project. What if you could simplify this and put a sales funnel on a single page? Music Shopping Cart Software
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single websites with the ideal structure to convert cold traffic into customers …
Pretty cool concept, right?Music Shopping Cart Software
Well, it absolutely caught on since Samcart is able to charge extremely high costs for this promise:
Samcart offers you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the cost.
In fact, using Cartflows and your favorite WordPress page home builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome. Music Shopping Cart Software
A typical method to do this is what’s called the “AIDA” design:
Music Shopping Cart Software
In this specific order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the guarantee of your item and its capability to eliminate their discomfort or attain their desired condition
Action: provide the chance to buy
Most sales funnels extend these actions across several pages, processes, emails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will plainly execute each of these actions. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation procedure. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More details on each principle below (in addition to a link to download the entire funnel!).
Get the whole funnel totally free????
The complimentary One Page Funnel has actually ended … However ensure you register, because I have big plans for funnel home builders in the works quickly!Music Shopping Cart Software
This easy (but reliable) page structure includes all the elements of the One Page Funnel. Let’s take a glance at each component.
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and assistance in the rest of the page.
1.Never lie … seriously – there are enough lousy online marketers out there already.
Specify with your headings – do not just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to attain a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to develop trust and communicate feeling through video than text.
Plus, cold visitors are most likely to watch an entertaining (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.Music Shopping Cart Software
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too good to be true. That’s where the next component comes in.
3. Client Testimonials in 2019 and beyond … Clients are skeptical. Social evidence is the best psychological weapon we have to persuade individuals.
There is so much details out there that it is incredibly hard to know which to trust.Music Shopping Cart Software
Social evidence offers us a simple escape … if thousands of people have actually already trusted you and they still look happy … then it’s probably a safe bet.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Strong Warranty
If they’ve made it this far, it indicates they’re nearly ready to purchase. Now you just require that last small touch to make them buy …
Which’s what a rock-solid item warranty is all about.Music Shopping Cart Software
Testimonials have actually revealed that your item has actually worked for others … but your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with a product guarantee.
There are several successful formats for service warranties:
30+ day refund 110% cash back warranty.
Your client wishes to be assured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is simple, but so essential.
You need in fact to ask for their money and take it!
Here’s where your checkout form is available in.
The main objective of this step is making the process as easy as possible for your users.
Do not request 40 information points that you do not require.
Don’t wish to ship anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 action checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide provided you an introduction of current finest practices. I hope you enjoyed it. In addition, it is necessary to dispel the idea that a specific tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!