Funnels can be made complex … truly complicated, so complex that most people quit prior to they introduce their first real project. What if you could simplify this and put a sales funnel on a single page? Money Selling Online Training Courses
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Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single websites with the right structure to convert cold traffic into customers …
Pretty cool concept, right?Money Selling Online Training Courses
Well, it absolutely caught on because Samcart is able to charge exceptionally high costs for this pledge:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the price.
In fact, utilizing Cartflows and your favorite WordPress page builder (or even just Gutenberg).
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Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome. Money Selling Online Training Courses
A typical method to do this is what’s called the “AIDA” design:
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In this particular order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your item and its capability to eliminate their pain or attain their desired condition
Action: provide the opportunity to purchase
A lot of sales funnels extend these actions throughout numerous pages, processes, emails, and so on
The primary claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will clearly execute each of these actions. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the full review).
More details on each principle listed below (as well as a link to download the entire funnel!).
Get the entire funnel totally free????
The free One Page Funnel has actually ended … However make certain you register, since I have big plans for funnel home builders in the works quickly!Money Selling Online Training Courses
This simple (however efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a glimpse at each component.
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Never ever lie … seriously – there suffice lousy online marketers out there currently.
Specify with your headings – do not simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to achieve a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to construct trust and communicate emotion through video than text.
Plus, cold visitors are most likely to watch an entertaining (and academic) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.Money Selling Online Training Courses
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too excellent to be true. That’s where the next part comes in.
3. Customer Reviews in 2019 and beyond … Consumers are hesitant. Social evidence is the best psychological weapon we need to encourage individuals.
There is so much info out there that it is incredibly challenging to know which to trust.Money Selling Online Training Courses
Social evidence provides us a simple way out … if countless people have actually already trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Bold Assurance
If they’ve made it this far, it indicates they’re nearly all set to buy. Now you just require that last tiny touch to make them buy …
Which’s what a rock-solid item assurance is all about.Money Selling Online Training Courses
Reviews have shown that your item has worked for others … but your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with a product assurance.
There are a number of successful formats for warranties:
30+ day money back 110% money back assurance.
Your client wants to be assured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is simple, but so important.
You need really to request their money and take it!
Here’s where your checkout type comes in.
The main objective of this step is making the process as simple as possible for your users.
Do not ask for 40 information points that you do not need.
Don’t wish to ship anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 step checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide provided you an overview of existing best practices. I hope you enjoyed it. Furthermore, it is necessary to eliminate the concept that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!