Funnels can be made complex … really made complex, so complex that many people give up before they introduce their first genuine project. What if you could simplify this and put a sales funnel on a single page? Modify Samcart Look
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Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single websites with the right structure to transform cold traffic into customers …
Pretty cool concept, right?Modify Samcart Look
Well, it absolutely caught on due to the fact that Samcart is able to charge extremely high rates for this guarantee:
Samcart offers you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the cost.
In fact, using Cartflows and your favorite WordPress page contractor (or perhaps just Gutenberg).
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Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome. Modify Samcart Look
A typical way to do this is what’s called the “AIDA” model:
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In this particular order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your item and its ability to remove their pain or attain their preferred condition
Action: give them the opportunity to buy
A lot of sales funnels extend these actions across multiple pages, procedures, emails, and so on
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly perform each of these actions. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the production procedure. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the full evaluation).
More information on each concept below (in addition to a link to download the entire funnel!).
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The complimentary One Page Funnel has actually ended … However make sure you register, due to the fact that I have big prepare for funnel builders in the works quickly!Modify Samcart Look
This simple (but efficient) page structure consists of all the components of the One Page Funnel. Let’s take a glance at each component.
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and support in the remainder of the page.
Never ever lie … seriously – there are enough lousy online marketers out there currently.
Be specific with your headings – do not just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong starting point is “How to attain a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to build trust and communicate feeling through video than text.
Plus, cold visitors are more likely to view an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.Modify Samcart Look
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be true. That’s where the next element comes in.
3. Customer Reviews in 2019 and beyond … Customers are doubtful. Social evidence is the best psychological weapon we need to persuade people.
There is so much details out there that it is incredibly hard to understand which to trust.Modify Samcart Look
Social evidence offers us an easy escape … if countless individuals have actually already trusted you and they still look happy … then it’s most likely a safe bet.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Bold Warranty
If they’ve made it this far, it means they’re nearly prepared to purchase. Now you simply need that last small touch to make them buy …
Which’s what a rock-solid product assurance is all about.Modify Samcart Look
Testimonials have actually shown that your product has worked for others … however your reader will naturally think:
However what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with an item assurance.
There are numerous effective formats for guarantees:
30+ day cash back 110% refund assurance.
Your consumer wishes to be assured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is easy, but so important.
You require in fact to request for their cash and take it!
Here’s where your checkout kind can be found in.
The primary objective of this action is making the process as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Do not want to ship anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 action checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide offered you a summary of present best practices. I hope you enjoyed it. Moreover, it’s important to dispel the idea that a specific tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!