Funnels can be made complex … really complicated, so complex that many people give up before they release their very first genuine project. What if you could simplify this and put a sales funnel on a single page? Michaelhyatt Samcart
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Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can develop a single websites with the right structure to convert cold traffic into clients …
Pretty cool idea, right?Michaelhyatt Samcart
Well, it certainly caught on since Samcart has the ability to charge extremely high rates for this pledge:
Samcart gives you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the price.
In fact, utilizing Cartflows and your preferred WordPress page home builder (or perhaps just Gutenberg).
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Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome. Michaelhyatt Samcart
A typical method to do this is what’s called the “AIDA” design:
In this particular order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the pledge of your product and its ability to remove their pain or accomplish their desired condition
Action: give them the opportunity to buy
The majority of sales funnels extend these steps throughout multiple pages, processes, e-mails, etc
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will plainly perform each of these actions. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation procedure. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the full review).
More details on each idea below (as well as a link to download the whole funnel!).
Get the entire funnel free of charge????
The totally free One Page Funnel has actually expired … But ensure you register, since I have big prepare for funnel contractors in the works quickly!Michaelhyatt Samcart
This easy (however reliable) page structure includes all the components of the One Page Funnel. Let’s take a glance at each part.
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and support in the remainder of the page.
1.Never lie … seriously – there are enough crappy marketers out there currently.
Specify with your headings – don’t simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong beginning point is “How to attain a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.Michaelhyatt Samcart
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too great to be real. That’s where the next component comes in.
3. Consumer Testimonials in 2019 and beyond … Consumers are hesitant. Social proof is the very best psychological weapon we need to persuade individuals.
There is a lot details out there that it is incredibly difficult to understand which to trust.Michaelhyatt Samcart
Social evidence offers us a simple escape … if thousands of people have actually already trusted you and they still look happy … then it’s probably a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Strong Warranty
If they have actually made it this far, it suggests they’re almost prepared to buy. Now you simply require that last tiny touch to make them buy …
And that’s what a rock-solid product warranty is everything about.Michaelhyatt Samcart
Testimonials have actually revealed that your product has actually worked for others … but your reader will naturally think:
However what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with an item guarantee.
There are numerous successful formats for warranties:
30+ day refund 110% cash back assurance.
Your customer wishes to be reassured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is simple, but so crucial.
You need actually to request their money and take it!
Here’s where your checkout form is available in.
The primary goal of this step is making the procedure as easy as possible for your users.
Do not ask for 40 data points that you do not need.
Do not wish to deliver anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 action checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial gave you a summary of present best practices. I hope you enjoyed it. In addition, it’s important to eliminate the idea that a particular tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!