Funnels can be made complex … really complicated, so complex that most people quit prior to they introduce their first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Member Mouse With Samcart
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single web page with the best structure to transform cold traffic into consumers …
Pretty cool concept, right?Member Mouse With Samcart
Well, it absolutely caught on due to the fact that Samcart is able to charge extremely high rates for this promise:
Samcart gives you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the rate.
In fact, using Cartflows and your preferred WordPress page contractor (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome. Member Mouse With Samcart
A typical method to do this is what’s called the “AIDA” design:
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In this particular order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your product and its ability to eliminate their pain or accomplish their wanted condition
Action: give them the opportunity to purchase
A lot of sales funnels extend these steps throughout several pages, procedures, emails, and so on
The primary claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly perform each of these actions. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production process. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the complete review).
More information on each idea below (in addition to a link to download the whole funnel!).
Get the entire funnel free of charge????
The totally free One Page Funnel has ended … But make certain you register, because I have huge plans for funnel builders in the works soon!Member Mouse With Samcart
This easy (however effective) page structure consists of all the parts of the One Page Funnel. Let’s take a quick look at each part.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and assistance in the rest of the page.
Never ever lie … seriously – there suffice crappy marketers out there already.
Specify with your headlines – don’t just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid beginning point is “How to attain a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to see an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.Member Mouse With Samcart
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be real. That’s where the next part can be found in.
3. Customer Reviews in 2019 and beyond … Clients are skeptical. Social proof is the best mental weapon we need to persuade individuals.
There is a lot details out there that it is incredibly challenging to understand which to trust.Member Mouse With Samcart
Social evidence gives us a simple escape … if thousands of individuals have actually currently trusted you and they still look happy … then it’s most likely a sure thing.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Strong Warranty
If they have actually made it this far, it suggests they’re nearly ready to purchase. Now you simply require that last tiny touch to make them purchase …
Which’s what a rock-solid item guarantee is all about.Member Mouse With Samcart
Reviews have actually shown that your product has worked for others … however your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with a product guarantee.
There are several successful formats for warranties:
30+ day money back 110% cash back guarantee.
Your customer wishes to be assured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is easy, but so crucial.
You need actually to request for their money and take it!
Here’s where your checkout form comes in.
The primary objective of this action is making the procedure as easy as possible for your users.
Do not request for 40 information points that you do not require.
Don’t want to deliver anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 step checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide offered you an introduction of present best practices. I hope you enjoyed it. Moreover, it is very important to eliminate the concept that a particular tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!