Funnels can be made complex … actually made complex, so complex that the majority of people quit before they introduce their very first real project. What if you could simplify this and put a sales funnel on a single page? Marketing Strategy For Selling Online Courses
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single websites with the ideal structure to convert cold traffic into customers …
Pretty cool idea, right?Marketing Strategy For Selling Online Courses
Well, it definitely caught on because Samcart is able to charge very high rates for this guarantee:
Samcart gives you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the rate.
In fact, utilizing Cartflows and your favorite WordPress page home builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome. Marketing Strategy For Selling Online Courses
A common way to do this is what’s known as the “AIDA” design:
Marketing Strategy For Selling Online Courses
In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your product and its ability to remove their discomfort or attain their preferred condition
Action: give them the opportunity to buy
Many sales funnels extend these steps across numerous pages, processes, e-mails, etc
The main claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly execute each of these actions. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development procedure. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the full review).
More information on each concept listed below (along with a link to download the entire funnel!).
Get the entire funnel totally free????
The totally free One Page Funnel has actually ended … However make sure you register, because I have huge plans for funnel home builders in the works soon!Marketing Strategy For Selling Online Courses
This simple (but efficient) page structure includes all the components of the One Page Funnel. Let’s take a quick look at each component.
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and support in the rest of the page.
1.Never lie … seriously – there suffice bad online marketers out there currently.
Be specific with your headlines – do not just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to achieve a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and convey feeling through video than text.
Plus, cold visitors are more likely to view an entertaining (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.Marketing Strategy For Selling Online Courses
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too good to be real. That’s where the next component can be found in.
3. Client Reviews in 2019 and beyond … Clients are doubtful. Social evidence is the very best mental weapon we have to persuade individuals.
There is so much information out there that it is extremely challenging to understand which to trust.Marketing Strategy For Selling Online Courses
Social evidence provides us a simple way out … if thousands of individuals have already trusted you and they still look happy … then it’s most likely a safe bet.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Bold Warranty
If they’ve made it this far, it indicates they’re nearly ready to buy. Now you simply require that last small touch to make them buy …
Which’s what a rock-solid item warranty is everything about.Marketing Strategy For Selling Online Courses
Reviews have actually revealed that your product has actually worked for others … but your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with a product assurance.
There are several successful formats for guarantees:
30+ day money back 110% refund guarantee.
Your customer wants to be assured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is simple, however so crucial.
You require actually to request for their cash and take it!
Here’s where your checkout form is available in.
The primary objective of this action is making the process as easy as possible for your users.
Do not request for 40 information points that you do not require.
Do not want to deliver anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 action checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide provided you a summary of existing best practices. I hope you enjoyed it. Furthermore, it’s important to dispel the concept that a particular tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!