Funnels can be made complex … really complicated, so complex that the majority of people give up prior to they introduce their first real project. What if you could streamline this and put a sales funnel on a single page? Making Money Selling Online Courses
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single websites with the right structure to transform cold traffic into consumers …
Pretty cool concept, right?Making Money Selling Online Courses
Well, it definitely caught on due to the fact that Samcart has the ability to charge exceptionally high costs for this promise:
Samcart gives you 18+ design templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the rate.
In fact, utilizing Cartflows and your preferred WordPress page contractor (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome. Making Money Selling Online Courses
A typical method to do this is what’s referred to as the “AIDA” model:
Making Money Selling Online Courses
In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your item and its capability to remove their discomfort or accomplish their desired condition
Action: give them the chance to purchase
Many sales funnels extend these actions throughout numerous pages, processes, e-mails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly execute each of these actions. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the full evaluation).
More details on each concept below (along with a link to download the whole funnel!).
Get the entire funnel for free????
The totally free One Page Funnel has actually expired … However ensure you sign up, due to the fact that I have huge prepare for funnel contractors in the works quickly!Making Money Selling Online Courses
This basic (however reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a quick look at each element.
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and support in the rest of the page.
Never ever lie … seriously – there are enough crappy online marketers out there already.
Specify with your headlines – don’t simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to attain a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to build trust and convey feeling through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.Making Money Selling Online Courses
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too excellent to be true. That’s where the next component can be found in.
3. Client Reviews in 2019 and beyond … Consumers are hesitant. Social evidence is the best psychological weapon we have to convince people.
There is a lot information out there that it is exceptionally tough to know which to trust.Making Money Selling Online Courses
Social proof provides us a simple way out … if countless individuals have currently trusted you and they still look happy … then it’s most likely a safe bet.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Strong Guarantee
If they’ve made it this far, it means they’re practically ready to purchase. Now you simply require that last tiny touch to make them buy …
And that’s what a rock-solid item assurance is everything about.Making Money Selling Online Courses
Reviews have actually shown that your item has worked for others … but your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with a product warranty.
There are numerous successful formats for guarantees:
30+ day refund 110% refund guarantee.
Your client wants to be reassured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is basic, but so crucial.
You require really to ask for their cash and take it!
Here’s where your checkout kind comes in.
The primary goal of this step is making the procedure as simple as possible for your users.
Do not request for 40 data points that you do not need.
Don’t want to deliver anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 action checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide offered you a summary of existing finest practices. I hope you enjoyed it. In addition, it’s important to dispel the idea that a specific tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!