Funnels can be made complex … truly made complex, so complicated that most people give up prior to they introduce their very first real project. What if you could simplify this and put a sales funnel on a single page? Make Money Selling Online Course
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single websites with the ideal structure to convert cold traffic into clients …
Pretty cool concept, right?Make Money Selling Online Course
Well, it definitely caught on because Samcart has the ability to charge incredibly high prices for this promise:
Samcart offers you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the cost.
In fact, utilizing Cartflows and your preferred WordPress page builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome. Make Money Selling Online Course
A typical way to do this is what’s referred to as the “AIDA” design:
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In this particular order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your item and its capability to remove their discomfort or accomplish their preferred condition
Action: give them the chance to purchase
The majority of sales funnels extend these actions throughout several pages, processes, e-mails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will clearly perform each of these actions. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation process. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the full evaluation).
More information on each idea below (as well as a link to download the entire funnel!).
Get the entire funnel free of charge????
The free One Page Funnel has ended … However ensure you register, due to the fact that I have huge prepare for funnel builders in the works quickly!Make Money Selling Online Course
This simple (but efficient) page structure includes all the components of the One Page Funnel. Let’s take a quick look at each part.
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and assistance in the remainder of the page.
1.Never lie … seriously – there suffice lousy marketers out there currently.
Be specific with your headings – don’t just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to accomplish a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to construct trust and convey feeling through video than text.
Plus, cold visitors are most likely to see an entertaining (and academic) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.Make Money Selling Online Course
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be real. That’s where the next component comes in.
3. Client Reviews in 2019 and beyond … Consumers are skeptical. Social proof is the best psychological weapon we have to convince people.
There is so much info out there that it is incredibly hard to understand which to trust.Make Money Selling Online Course
Social proof offers us a simple escape … if thousands of people have currently trusted you and they still look happy … then it’s most likely a safe bet.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Strong Warranty
If they’ve made it this far, it means they’re practically prepared to buy. Now you just need that last small touch to make them buy …
Which’s what a rock-solid item guarantee is all about.Make Money Selling Online Course
Testimonials have revealed that your item has actually worked for others … however your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with a product guarantee.
There are several successful formats for warranties:
30+ day refund 110% money back assurance.
Your consumer wants to be assured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is easy, however so essential.
You need really to ask for their cash and take it!
Here’s where your checkout kind is available in.
The primary objective of this action is making the process as simple as possible for your users.
Do not request 40 data points that you do not need.
Don’t wish to deliver anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 step checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide provided you an introduction of present finest practices. I hope you enjoyed it. Furthermore, it is very important to dispel the idea that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!