Funnels can be complicated … actually complicated, so complicated that most people quit prior to they release their first real campaign. What if you could simplify this and put a sales funnel on a single page? Make Money Selling Courses Online Success Stories
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Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single websites with the right structure to transform cold traffic into clients …
Pretty cool concept, right?Make Money Selling Courses Online Success Stories
Well, it definitely caught on because Samcart has the ability to charge incredibly high prices for this pledge:
Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the rate.
In fact, utilizing Cartflows and your preferred WordPress page contractor (and even just Gutenberg).
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Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome. Make Money Selling Courses Online Success Stories
A common method to do this is what’s called the “AIDA” model:
Make Money Selling Courses Online Success Stories
In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your item and its capability to eliminate their discomfort or accomplish their preferred condition
Action: give them the opportunity to buy
Many sales funnels extend these actions throughout several pages, procedures, emails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly execute each of these steps. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the development process. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete review).
More information on each concept below (along with a link to download the whole funnel!).
Get the whole funnel for free????
The totally free One Page Funnel has expired … But ensure you register, because I have huge prepare for funnel contractors in the works quickly!Make Money Selling Courses Online Success Stories
This simple (however reliable) page structure includes all the parts of the One Page Funnel. Let’s take a glance at each component.
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and assistance in the rest of the page.
1.Never lie … seriously – there suffice lousy online marketers out there already.
Be specific with your headlines – do not just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to accomplish a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to watch an amusing (and academic) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.Make Money Selling Courses Online Success Stories
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too good to be true. That’s where the next component comes in.
3. Client Testimonials in 2019 and beyond … Customers are doubtful. Social evidence is the very best psychological weapon we have to encourage individuals.
There is so much details out there that it is extremely tough to know which to trust.Make Money Selling Courses Online Success Stories
Social evidence provides us a simple escape … if thousands of people have currently trusted you and they still look happy … then it’s probably a winner.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Vibrant Guarantee
If they have actually made it this far, it implies they’re practically all set to purchase. Now you just need that last tiny touch to make them purchase …
Which’s what a rock-solid product assurance is everything about.Make Money Selling Courses Online Success Stories
Reviews have shown that your item has worked for others … but your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with an item warranty.
There are several effective formats for guarantees:
30+ day refund 110% refund warranty.
Your client wants to be reassured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is simple, but so essential.
You require in fact to request for their cash and take it!
Here’s where your checkout form comes in.
The main objective of this step is making the procedure as simple as possible for your users.
Do not request 40 data points that you do not require.
Don’t want to ship anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 action checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial gave you an overview of existing finest practices. I hope you enjoyed it. Furthermore, it is necessary to dispel the concept that a specific tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!