Funnels can be made complex … truly made complex, so complicated that many people quit before they release their very first real campaign. What if you could simplify this and put a sales funnel on a single page? Make Money Online Selling Online Course
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Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single web page with the ideal structure to transform cold traffic into customers …
Pretty cool concept, right?Make Money Online Selling Online Course
Well, it absolutely caught on since Samcart is able to charge exceptionally high costs for this promise:
Samcart gives you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the rate.
In fact, utilizing Cartflows and your favorite WordPress page contractor (or perhaps just Gutenberg).
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Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome. Make Money Online Selling Online Course
A common way to do this is what’s referred to as the “AIDA” design:
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In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your product and its capability to eliminate their discomfort or attain their desired condition
Action: provide the chance to purchase
A lot of sales funnels extend these steps throughout several pages, processes, emails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly execute each of these steps. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation process. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the full evaluation).
More information on each idea below (in addition to a link to download the whole funnel!).
Get the entire funnel totally free????
The free One Page Funnel has actually expired … However make certain you register, due to the fact that I have big plans for funnel contractors in the works quickly!Make Money Online Selling Online Course
This simple (however effective) page structure includes all the components of the One Page Funnel. Let’s take a peek at each part.
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and support in the rest of the page.
Never ever lie … seriously – there are enough lousy marketers out there already.
Specify with your headings – do not just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to achieve a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to build trust and convey feeling through video than text.
Plus, cold visitors are most likely to view an entertaining (and educational) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.Make Money Online Selling Online Course
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too good to be true. That’s where the next component is available in.
3. Client Reviews in 2019 and beyond … Customers are hesitant. Social evidence is the best psychological weapon we need to convince individuals.
There is so much information out there that it is incredibly challenging to know which to trust.Make Money Online Selling Online Course
Social evidence offers us an easy way out … if countless people have currently trusted you and they still look happy … then it’s most likely a sure thing.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Bold Assurance
If they’ve made it this far, it suggests they’re practically all set to buy. Now you simply need that last small touch to make them buy …
Which’s what a rock-solid item guarantee is all about.Make Money Online Selling Online Course
Testimonials have actually shown that your product has worked for others … however your reader will naturally think:
However what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with an item guarantee.
There are several successful formats for service warranties:
30+ day money back 110% money back guarantee.
Your client wishes to be reassured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is simple, but so important.
You require in fact to ask for their money and take it!
Here’s where your checkout type is available in.
The primary goal of this step is making the process as easy as possible for your users.
Do not request for 40 information points that you do not require.
Don’t want to ship anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 step checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide gave you a summary of existing finest practices. I hope you enjoyed it. Additionally, it is very important to eliminate the idea that a particular tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!