Funnels can be made complex … really complicated, so complicated that most people quit before they introduce their first real campaign. What if you could streamline this and put a sales funnel on a single page? Make Money Online Online Courses Sell On Udemy Branding
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Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single web page with the right structure to convert cold traffic into customers …
Pretty cool idea, right?Make Money Online Online Courses Sell On Udemy Branding
Well, it certainly caught on since Samcart is able to charge exceptionally high prices for this guarantee:
Samcart gives you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the cost.
In fact, using Cartflows and your favorite WordPress page contractor (or perhaps just Gutenberg).
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Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome. Make Money Online Online Courses Sell On Udemy Branding
A common way to do this is what’s known as the “AIDA” model:
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In this particular order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your item and its capability to eliminate their pain or achieve their desired condition
Action: provide the opportunity to purchase
Most sales funnels extend these actions throughout multiple pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will plainly carry out each of these steps. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation procedure. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full review).
More information on each principle below (as well as a link to download the entire funnel!).
Get the entire funnel totally free????
The totally free One Page Funnel has ended … However ensure you sign up, due to the fact that I have big plans for funnel contractors in the works soon!Make Money Online Online Courses Sell On Udemy Branding
This easy (however reliable) page structure consists of all the components of the One Page Funnel. Let’s take a peek at each element.
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and support in the rest of the page.
Never ever lie … seriously – there suffice bad online marketers out there currently.
Specify with your headings – do not simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to attain a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.Make Money Online Online Courses Sell On Udemy Branding
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too good to be real. That’s where the next part can be found in.
3. Client Testimonials in 2019 and beyond … Consumers are doubtful. Social proof is the best mental weapon we have to persuade individuals.
There is so much info out there that it is exceptionally hard to know which to trust.Make Money Online Online Courses Sell On Udemy Branding
Social evidence offers us a simple way out … if thousands of people have actually currently trusted you and they still look happy … then it’s probably a winner.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Vibrant Guarantee
If they’ve made it this far, it suggests they’re practically prepared to purchase. Now you simply need that last small touch to make them purchase …
Which’s what a rock-solid product assurance is everything about.Make Money Online Online Courses Sell On Udemy Branding
Reviews have revealed that your product has actually worked for others … but your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with an item guarantee.
There are several successful formats for service warranties:
30+ day refund 110% money back guarantee.
Your customer wants to be reassured that you will still support them as soon as you have their cash.
5. A clear, easy call to action.
This part is simple, however so essential.
You need in fact to request their money and take it!
Here’s where your checkout form is available in.
The primary goal of this action is making the process as easy as possible for your users.
Do not request 40 data points that you do not require.
Don’t wish to ship anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide offered you an overview of current best practices. I hope you enjoyed it. Furthermore, it’s important to dispel the idea that a specific tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!