Funnels can be made complex … really complicated, so complicated that the majority of people give up prior to they launch their first real campaign. What if you could simplify this and put a sales funnel on a single page? Make A Site To Sell Online Courses
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single web page with the ideal structure to transform cold traffic into clients …
Pretty cool idea, right?Make A Site To Sell Online Courses
Well, it absolutely caught on since Samcart has the ability to charge exceptionally high prices for this promise:
Samcart offers you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the cost.
In fact, utilizing Cartflows and your favorite WordPress page contractor (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome. Make A Site To Sell Online Courses
A common method to do this is what’s referred to as the “AIDA” model:
Make A Site To Sell Online Courses
In this particular order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your item and its capability to eliminate their discomfort or achieve their preferred condition
Action: give them the chance to buy
Many sales funnels extend these actions throughout multiple pages, processes, emails, etc
The primary claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly carry out each of these steps. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production process. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the full evaluation).
More information on each concept below (in addition to a link to download the whole funnel!).
Get the whole funnel totally free????
The totally free One Page Funnel has actually ended … But make certain you sign up, due to the fact that I have huge plans for funnel home builders in the works soon!Make A Site To Sell Online Courses
This basic (however efficient) page structure includes all the components of the One Page Funnel. Let’s take a glance at each element.
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and support in the remainder of the page.
Never ever lie … seriously – there suffice crappy marketers out there currently.
Be specific with your headlines – do not just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to accomplish a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to build trust and convey feeling through video than text.
Plus, cold visitors are more likely to view an entertaining (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.Make A Site To Sell Online Courses
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too great to be real. That’s where the next element comes in.
3. Customer Reviews in 2019 and beyond … Customers are doubtful. Social evidence is the best psychological weapon we have to persuade people.
There is a lot info out there that it is extremely challenging to understand which to trust.Make A Site To Sell Online Courses
Social evidence offers us an easy way out … if countless people have already trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Vibrant Assurance
If they have actually made it this far, it means they’re almost all set to purchase. Now you simply require that last small touch to make them purchase …
Which’s what a rock-solid product warranty is all about.Make A Site To Sell Online Courses
Reviews have actually revealed that your item has actually worked for others … however your reader will naturally think:
But what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with a product warranty.
There are a number of effective formats for guarantees:
30+ day refund 110% money back warranty.
Your consumer wants to be reassured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is easy, but so important.
You need actually to request for their cash and take it!
Here’s where your checkout kind can be found in.
The main objective of this step is making the process as simple as possible for your users.
Do not ask for 40 data points that you do not need.
Don’t wish to deliver anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 step checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial gave you an overview of existing best practices. I hope you enjoyed it. In addition, it’s important to dispel the idea that a particular tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!