Funnels can be complicated … really made complex, so complex that most people give up before they launch their first real campaign. What if you could streamline this and put a sales funnel on a single page? Mailchimp Selling Online Courses
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single web page with the ideal structure to transform cold traffic into clients …
Pretty cool idea, right?Mailchimp Selling Online Courses
Well, it absolutely caught on because Samcart is able to charge exceptionally high prices for this pledge:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be replicated at a portion of the rate.
In fact, using Cartflows and your preferred WordPress page contractor (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome. Mailchimp Selling Online Courses
A common method to do this is what’s referred to as the “AIDA” model:
Mailchimp Selling Online Courses
In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your item and its ability to remove their pain or accomplish their desired condition
Action: give them the opportunity to buy
Most sales funnels extend these actions across several pages, processes, emails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly carry out each of these actions. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation process. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete evaluation).
More details on each concept below (along with a link to download the whole funnel!).
Get the entire funnel free of charge????
The totally free One Page Funnel has expired … But make certain you register, due to the fact that I have huge prepare for funnel home builders in the works soon!Mailchimp Selling Online Courses
This simple (but reliable) page structure includes all the components of the One Page Funnel. Let’s take a glance at each component.
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and assistance in the remainder of the page.
1.Never lie … seriously – there suffice crappy online marketers out there already.
Specify with your headings – do not simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid beginning point is “How to attain a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to construct trust and communicate feeling through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.Mailchimp Selling Online Courses
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too good to be real. That’s where the next component can be found in.
3. Consumer Reviews in 2019 and beyond … Clients are doubtful. Social proof is the very best mental weapon we have to persuade people.
There is so much info out there that it is exceptionally tough to know which to trust.Mailchimp Selling Online Courses
Social proof gives us a simple escape … if countless individuals have actually already trusted you and they still look happy … then it’s most likely a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Strong Guarantee
If they’ve made it this far, it suggests they’re practically ready to buy. Now you simply need that last small touch to make them purchase …
Which’s what a rock-solid product assurance is everything about.Mailchimp Selling Online Courses
Testimonials have actually shown that your item has actually worked for others … however your reader will naturally believe:
But what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with a product assurance.
There are numerous effective formats for guarantees:
30+ day money back 110% refund warranty.
Your client wishes to be reassured that you will still support them as soon as you have their cash.
5. A clear, basic call to action.
This part is simple, however so essential.
You require actually to request for their cash and take it!
Here’s where your checkout type comes in.
The main objective of this action is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not need.
Don’t want to deliver anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 action checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial gave you a summary of present finest practices. I hope you enjoyed it. In addition, it is essential to eliminate the concept that a particular tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!