Funnels can be complicated … truly made complex, so complex that the majority of people give up prior to they launch their very first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Mailchimp Samcart Integration
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single websites with the ideal structure to convert cold traffic into clients …
Pretty cool concept, right?Mailchimp Samcart Integration
Well, it definitely caught on because Samcart has the ability to charge extremely high costs for this guarantee:
Samcart offers you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the cost.
In fact, using Cartflows and your preferred WordPress page home builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome. Mailchimp Samcart Integration
A typical method to do this is what’s called the “AIDA” model:
Mailchimp Samcart Integration
In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your product and its ability to remove their pain or achieve their preferred condition
Action: give them the opportunity to buy
A lot of sales funnels extend these actions across numerous pages, processes, e-mails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will plainly carry out each of these actions. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the full review).
More details on each concept listed below (as well as a link to download the entire funnel!).
Get the entire funnel totally free????
The complimentary One Page Funnel has expired … But make certain you sign up, due to the fact that I have big plans for funnel builders in the works soon!Mailchimp Samcart Integration
This easy (but effective) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and assistance in the remainder of the page.
Never ever lie … seriously – there are enough crappy online marketers out there already.
Be specific with your headings – do not just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to attain a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to develop trust and convey emotion through video than text.
Plus, cold visitors are most likely to see an amusing (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.Mailchimp Samcart Integration
You can use several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too excellent to be real. That’s where the next element is available in.
3. Client Testimonials in 2019 and beyond … Clients are skeptical. Social proof is the best psychological weapon we have to convince individuals.
There is a lot details out there that it is extremely difficult to know which to trust.Mailchimp Samcart Integration
Social evidence provides us an easy escape … if thousands of people have actually already trusted you and they still look happy … then it’s probably a safe bet.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Vibrant Warranty
If they’ve made it this far, it means they’re practically prepared to purchase. Now you just require that last tiny touch to make them buy …
And that’s what a rock-solid item guarantee is everything about.Mailchimp Samcart Integration
Reviews have actually shown that your item has worked for others … but your reader will naturally think:
However what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with a product guarantee.
There are numerous effective formats for guarantees:
30+ day refund 110% refund guarantee.
Your customer wants to be assured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is easy, however so crucial.
You require really to request for their cash and take it!
Here’s where your checkout kind comes in.
The main objective of this step is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not require.
Do not want to deliver anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 action checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial provided you a summary of existing finest practices. I hope you enjoyed it. In addition, it is very important to resolve the idea that a particular tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!